Pink Lady is supporting LGBT Pride events for the third year running by supplying apples at events across the UK.
The partnership with Gay Star News will also see rainbow apple stickers on limited numbers of the branded apple.
Tris Reid-Smith, editor and director of Gay Star News said it's still very rare for a brand to embrace Pride, and hailed the tie-up as an “exciting activation”.
“A Pink Lady apple is the perfect snack on Pride day or any day and they'll taste all the sweeter for carrying a rainbow Pink Lady sticker,” he said.
Chief marketing officer at Coregeo, Michelle Toft, said: “Pink Lady is thrilled about the evolving partnership with Gay Star News and being able to continue supporting the LGBTI community.
“It’s really exciting to support these events with our Pink Lady apples to create a real impact for the thousands of expected attendees.”
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