Tesco has added low-priced ‘wonky’ cucumbers into its Perfectly Imperfect range and said it will further expand to include 10 fruit and vegetables.
Priced at 35p per 100g, the British-grown cucumbers will be joined by wonky courgettes as another new addition next week.
Tesco’s Perfectly Imperfect range already includes parsnips, potatoes and strawberries and sales are now 10 times bigger than when it was launched, the retailer said, due to increased customer awareness as well as a rapid expansion of the range.
Within the range, sales of apples have more than trebled and parsnips have more than doubled, Tesco said.
Matt Simister, Tesco commercial director for fresh food and commodities, said: “Providing great quality produce at low prices is clearly something our customers find really helpful, and we’re expecting our new Perfectly Imperfect cucumbers to prove just as popular as the rest of the range.
“We want to do everything we can to cut food waste, and we’ll continue to do more to help our suppliers and customers reduce the amount of food that is wasted from farm to fork.”