PDM Produce-owned drinks brand B.Fresh has launched a new strawberry-flavoured juice under its cold-pressed juice range.
Named ‘Strawberry Fields’, the drink is a mix of strawberry, apple, carrot, cucumber and beetroot, with strawberries sourced from grower Charles Kidson, of Lower Reule Farm in Staffordshire.
It is listed alongside the rest of the range with Ocado, Wholefoods and online.
The brand is offering tastings of its new flavour at this week’s Taste of London food festival, held in Regent’s Park, London, on 15-17 June.
In the run up to the festival, B.Fresh is offering consumers the chance to win tickets via a Twitter competition by using the hashtag #bfreshtaste.