Vale of Evesham Asparagus has been awarded with Protected Geographical Indication (PGI) status by the European Commission.
The label covers green asparagus that has been grown within the defined geographical area of the Vale of Evesham, and is produced between the months of April and July.
Winning protected name status means a product is protected from imitation and increases its competitiveness throughout Europe.
The news comes follows the latest AHDB Horizon report that said protected food products should be able to maintain their status following the UK’s exit from the EU, providing the UK offers a reciprocal deal for European products.
Vale of Evesham asparagus can vary from light green to dark green in colour, with purple tips depending on the speed of growth and nighttime temperatures.Typical shapes are long thin spears with a maximum length for harvest of 22cm.