Tesco has found a new avenue for its surplus organic apples through linking grower Adam Wakeley with organic yoghurt brand Yeo Valley.
The new flavour, Apple and Custard Left-Yeovers, aims to help cut food waste by using surplus or visually imperfect produce, while 10p from every pot sold will be donated to food charity FareShare.
It is the latest addition to Yeo Valley’s Left-Yeovers range, which uses surplus fruit to create flavours such as Strawberry & Fig, Plum & Custard and Banoffee. Championed by Tesco in recent months, the project has so far raised £20,000 for FareShare, with the new flavour expected to raise a further £7,000.
Left-Yeovers is available exclusively at Tesco and will be on sale for £1.50.
Tesco commercial director for fresh food, Matt Simister, said: “Left-Yeovers is a great tasting yogurt with a clear mission – to help tackle food waste by using the whole of our growers’ organic crop.
“This project is a brilliant example of how we and our producers are taking a creative approach to reducing food waste, at every step of the journey of our food.”
Joint MD of Yeo Valley Adrian Carne said: “Our Apples and Custard yogurt is made with organic Santana fruit grown in Gloucester. The juicy apples are blended with a creamy custard yogurt made in our Somerset dairy.
“Made with quality produce, this will be a real treat for customers and through this fantastic partnership with Tesco, it will also help people in their community.”
The news follows similar collaborations between Tesco suppliers, including a tie-up between potato supplier Branston and food processor Samworths, and apples from Avalon Produce being sent to Norther Irish prepared fruit producer Simply Fruit.
Tesco said the introduction of its Farm Brands and Perfectly Imperfect ranges allows it to use up to 95 per cent of growers’ crops.