Tesco adds frozen berries to Perfectly Imperfect range

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Fred Searle

BY FRED SEARLE

Tesco adds frozen berries to Perfectly Imperfect range

Wonky veg range extended to include frozen mixed berries as retailer continues drive to tackle food waste

Tesco adds frozen berries to Perfectly Imperfect range

Tesco's Perfectly Imperfect Mixed Berries

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Tesco has added frozen berries to its Perfectly Imperfect range in a bid to save more produce from going to waste.

When the retailer reviewed its operations in producing frozen fruit products, it found that fruit, and especially raspberries, were being wasted in the process.

Small, misshapen and slightly damaged berries are now being sold in mixed frozen bags to help customers waste less food at home.

Tesco now sells 22,500 packs of mixed frozen berries a week, making it the retailer’s third biggest frozen fruit line. These berries are perfect for using in smoothies, for baking or as breakfast toppers, according to the supermarket.

The Perfectly Imperfect range now includes out-of-spec cucumbers, strawberries, courgettes, pears and several other fruits and vegetables. Since the range was launched, 68 million portions of fruit have been saved from going to waste, and this is part of Tesco’s ongoing work to tackle food waste from farm to fork.

The supermarket chain has committed that no food that is safe for human consumption will go to waste from Tesco UK Retail operations by the end of 2017.

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