Tesco has become the first retailer to offer nationwide same day delivery taking it into direct competition with Amazon's grocery service Amazon Fresh.
The retailer launched same day deliveries in London and the South East in 2014, but has now expanded the service to over 300 postcodes across the UK.
Shoppers can order by 1pm to have shopping delivered from 7pm onwards. The service is available seven days a week in London and the South East, and six days a week across the rest of the UK.
Same day deliveries are becoming increasingly popular, Tesco said, with an 18 per cent growth in demand for the service so far this year.
Adrian Letts, managing director of Tesco Online said: “Customers tell us they like getting their shopping delivered quickly and conveniently, and with our same day delivery service they can now order by lunch to get their shopping delivered for their evening meal.
“We’ve seen the service grow in popularity since we launched it in London and the South East so we’re really excited to be rolling it out to customers nationwide.”
Nationwide rollout of same day delivery will be complete by the end of August, Tesco said.