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Ed Leahy


Muddy Boots launches new software

Tech firm's new app 'Insights' aims to improve data gathering and analytics for customers across the supply chain

Muddy Boots launches new software

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Tech company Muddy Boots Software has launched a new quality control programme that will give customers more data about their supply chain.

The programme, called Insights, provides users with an array of data analytics, highlighting trends and issues in their produce supply, often through iPhone or iPads.

Muddy Boots, whose customers include Waitrose and Morrisons, say their software makes supply chains “safer, effective and more sustainable”.

Mark Powell, business intelligence and analytics manager at Muddy Boots said: “Insights is capable of analysing any customers data set, and takes data visualisation to another level; allowing our customers to drill deep into their data in order to drive business decisions”.

He continued: “Our customers have benefitted from the speed at which they can now access and analyze their data; its ease of use; and the granular detail of being able to visualize problems relating to seasonality, location, poor performing suppliers, and so on.”

Technological developments have accelerated data gathering in the food and farming industry in recent years, with software companies creating products designed to improve traceability of fresh produce across the supply chain.

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