UK veg suppliers Mash Direct are teaming up with one of Britain’s most popular literary characters, Peter Rabbit, in a bid to boost healthy eating.
The County Down based company are promoting the release of the new Peter Rabbit film, out on March 16, with giveaways including a “Grow your own Plant” kit and holidays to France.
Mash Direct have risen to become one of the UK’s largest value added suppliers making prepared root vegetable dishes including carrots, potatoes, and parsnips, stocked in major retailers like Tesco.
Jack Hamilton, head of marketing, said: “Everyone has grown up with Peter Rabbit which makes us very excited about working with Sony Pictures as Peter Rabbit makes his hop to the big screen! We love our veg and want to help the nation to eat healthier and make better food choices.
“Our competition prizes will hopefully get people buying more vegetable products and get children interested in how plants grow with our fun prizes. Look out for our promotional packs in supermarkets near you, our billboards around the country and listen out for further details on the radio.”
Barbara Murphy of Sony Pictures, said: “We are delighted to team up with Mash Direct ahead of the release of Peter Rabbit this Spring. The promotion is the perfect way to engage families in healthy eating whilst giving them the chance to win prizes in connection with one of our most lovable characters.”
Beatrix Potter’s creation is the oldest licensed character in the world, receiving a patent in 1903, and Mash Direct’s campaign will run in supermarkets and on social media until 31 March.
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