Florette has given its packaging a facelift to give it a fresher and more natural look.
The new design features a contemporary colour palette and a focus on the Always Made with Sunshine theme, and follows consumer research indicating that shoppers associate 'sunshine' with freshness.
The packs also now include a large ‘Washed & Ready to Eat’ flash, as well as messaging around Florette’s heritage as a farmer-owned brand.
The new packaging will be available across the Florette range in retailers, wholesale and convenience stores from mid-April.
Marketing director John Armstrong said: “Florette always follows the sun to ensure that only the very best quality leaves make it into each of our products and - thanks to our network of farms - it’s what stands us apart.
“It therefore made sense to incorporate all these factors into our new packaging. Sunshine is a powerful territory that speaks to everyone – just thinking about salad leaves grown in sunny fields is instantly appealing and immediately makes us feel happier and healthier. We believe this new packaging will impart these positive feelings and inspire shoppers to buy into the category.”
Florette said the new packaging represents the first of several innovations in 2018, including a range of NPD, backed with a new marketing campaign across TV, digital and social channels.
“As market leaders, it is our responsibility to steer progress through innovation,' Armstrong continued. 'We’ve got a sensational line-up of new products planned this year to inspire many different meal occasions, which we believe will shake up and invigorate the fresh category.”
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