The Co-op has launched a new packaging solution for fresh produce that it hopes will take it a step closer to its environmental goals.
The fully recyclable PE film, developed by manufacturer Coveris in partnership with the supermarket and supplier Freshtime, is said to deliver the same protective, functional and shelf-life benefits as existing non-recyclable solutions.
Described as providing a world-first consumer recycling solution that delivers the same performance benefits of existing not yet recyclable plastics such as OPP, the new PE film is made from polyethylene material similar to the plastic found in carrier bags, which is easily recycled today in the UK in the same way that you would recycle a carrier bag in larger stores. The packs will also carry the OPRL “Recycle with bags at larger stores” label.
Manufactured at Coveris’ Winsford facility, the film is tailored to meet specific product needs with technical performance options including high-barrier, microwaveable and easy-open functions for lap, fin and weld-sealed formats.
The film is available across a range of Freshtime-produced prepared vegetable lines in Co-op stores across the country.
Iain Ferguson, Co-op environment manager, said: “We are delighted to work with Coveris to launch this landmark new recyclable film – a collaborative approach between industry stakeholders is essential if we are to deliver 100 per cent recyclable packaging for UK consumers that also satisfies requirements around shelf life and functionality.”