An evil parsnip is cooking up a devilish plan to destroy a family of heroic carrots. No, not a bizarre new pest afflicting the UK root crop sector, but Aldi's 2018 Christmas ad.
The news that Kevin the Carrot is back will delight fans of animated vegetables, though they'll be cowering behind their Christmas trees when they see what dark-hearted Pascal the Parsnip has in store for Kevin, wife Katie and kids Chantenay, Baby Carrot and Jasper.
Aldi's 60-second animated adventure debuts during ITV news at 7pm on Friday 9 November, following teaser trailers over the last week.
The ad is narrated by actor Jim Broadbent, backed by the soundtrack from 80s classic Edward Scissorhands.
Aldi’s Christmas adverts will run throughout the festive season and will feature Kevin the Carrot retelling classic bedtime fairytales, with stories including ‘Kevin the Carrot and Pea-nocchio’, ‘Katie the Carrot and the Fairy Cake Mother’ and ‘Kevin the Carrot and RhubarbStiltskin’.
Adam Zavalis, marketing director at Aldi UK, said: “Kevin the Carrot is loved by our customers and we felt it wouldn’t be an Aldi Christmas this year without the Carrot clan.
“Whilst Kevin gets up to more adventures, this time it’s all within the context of fairytale stories being read to the family and each story brings to life our very best Christmas produce. From starters and turkeys to fresh meat offers and desserts, the campaign reminds our customers that with Aldi’s everyday amazing value, everyone can have a fairytale Christmas.”