Tesco has joined up with WWF to make food more sustainable and reduce the environmental impact of their products by 50 per cent.
Research by the World Wildlife Federation and Tesco revealed 80 per cent of shoppers want supermarkets to do more to offer greener products with less environmental impact.
The duo described it as a “long-term” and "groundbreaking" partnership, improving the sustainability of food while ensuring it remains affordable. They outlined three aims, to help customers eat more sustainable diets, restore nature in food production and eliminate food and packaging waste.
According to their survey, 59 per cent of shoppers were confused about which foods count as sustainable, and 75 per cent think cost is a barrier to buying sustainably.
Dave Lewis, Tesco Group CEO, said: “Partnering with WWF will help us make our customers’ shopping baskets more sustainable. Our shared ambition is to reduce the environmental impact of the average shopping basket by half.
“By working with farmers, suppliers, colleagues and other experts we hope to develop innovative solutions so shoppers can put affordable, tasty food on their plates today, confident they are not compromising the future of food for generations to come.”
Tanya Steele, WWF UK CEO added: “Our flagship Living Planet Report 2018 recently revealed that the world is under threat like never before – we’re destroying forests, choking the oceans with plastic, decimating wildlife and causing devastating changes to our climate.
“And it’s the demand for food that poses one of the biggest dangers to our planet. It’s the leading cause of deforestation, destroying countless habitats and threatening wildlife to the point of extinction.
“We have the power to not only stop, but to reverse the damage, if we act now. That is why we are delighted to be partnering with Tesco, to help create a food system that doesn’t cost the Earth.”