Tenderstem has launched a spice blend following its collaboration with spice brand Rooted Spices and chef and food writer Meera Sodha.
The Brassica Blend takes inspiration from Tenderstem’s latest advertising campaign, which encourages shoppers to “make every dish a little adventure”.
The spice mix has been developed to complement the broccoli-Chinese kale hybrid and “transport shoppers to the Taj Mahal” in Rajasthan – one of the five landmarks featured in the brand’s advertising and PR campaign.
Priced at £3.95 per tin, it will be available in limited edition green packaging from 1 June on the Rooted Spices website, with packs also being offered to Tenderstem’s newsletter subscribers.
The blend incorporates Kashmiri chilli, hot smoked paprika, ground coriander, ground cumin, ground turmeric, nigella seeds and ground fennel.
To mark the launch, chef and cookbook writer Meera Sodha has created a new recipe, which features Tenderstem spiced with the Brassica Blend. The recipe will be featured on Tenderstem’s website and at an event for food writers and consumers that will take place in London later this summer.
Kyla Flynn, PR and Social Manager for Tenderstem, said: “Our new advertising campaign is all about inspiring consumers to be more adventurous when cooking, so we wanted to create an exciting new spice blend that would add some serious flavour.
“Teaming up with Rooted Spices and Meera Sodha has enabled us to create an authentic new spice blend that perfectly suits the versatility of Tenderstem and has the power to whisk consumers away on a taste adventure to the Taj Mahal – one of the landmarks in our current “make every dish a little adventure” campaign.”