Borough Market will be holding its annual Summer Produce Sale in early July to help kids enjoy and learn about sustainable fruit and vegetables.
The London market will host over 50 budding stallholders from 11 London primary schools at the event on 4 July, in partnership with campaigning charity School Food Matters. The charity aims to ensure that every child enjoys fresh sustainable food at school and understands where it comes from.
Children from the local community will become market traders for the day, using their enterprise skills to sell school-grown fruit and vegetables in the glass-fronted Market Hall. All the proceeds will be donated to food redistribution charity FareShare, with every £1 raised providing four meals for vulnerable families across the capital.
To date, the ‘Young Marketeers’ programme has seen more than 7,000 primary school children growing produce in 58 different schools, with close to 800 students coming to sell 45 different varieties of fruit and vegetables at Borough.
The annual programme starts at Borough Market in the spring, when former Blue Peter gardener Chris Collins teaches the children the art of growing fruit and veg from seed. They also they visit various market traders to hear tips on how to run a winning market stall, from marketing to food hygiene and customer service. In June, primary schools receive a visit from a skilled horticulturist and receive further tips on how to ensure a bumper crop.
Christine Elliott, chair of trustees at Borough Market, said: "A commitment to sustainability is at the heart of what Borough Market believes in. By working with children we want to encourage the next generation to connect with their food, to enjoy growing their own produce, to eat with the seasons and ultimately, to make informed choices when it comes to what they put on their plate. The Young Marketeers programme is all about inspiring the producers, shoppers, chefs and market traders of the future.”