Scotty Brand has won a national listing for its strawberries at Asda.
The Scottish food producer, a division of Albert Bartlett, announced it is doubling the amount of strawberries and raspberries grown this year on the back of the contract win, allowing it to supply the chain nationwide.
The strawberries are being sold in 300g punnets throughout the UK in selected Asda stores, with Scotty Brand raspberries following at the end of June.
Michael Jarvis, head of marketing at Scotty Brand, said: “Strawberries are always an exciting addition to our portfolio during the summer months and this year we are delighted that Scotty Brand strawberries will be available throughout the UK. Scottish berries are popular both north and south of the border, and for the first-time customers across the UK will get the chance to try and enjoy our strawberries.”
The brand's strawberries are grown and packed by Bruce Farms in Perthshire, where Scotty Brand says the light, fertile soil, long summer days and mild nights provide ideal conditions for growing sweet, juicy berries. Scottish berries appear a few weeks after their English counterparts, arriving in time for summer and seasonal events such as Wimbledon.
An on-site packing hall means the fruit is picked, packed and dispatched so it reaches stores within 24 hours, the company explained.