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Fred Searle

BY FRED SEARLE

New Gousto packaging will help halve plastic use

Meal kit provider expects to honour its 50 per cent reduction pledge in 2020, having already cut plastic use by more than 100 tonnes in 2019

New Gousto packaging will help halve plastic use

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Recipe box scheme Gousto says its recently piloted sustainable packaging will this year help the company meet its pledge to halve the amount of plastic in its packaging.

The business cut its plastic use by 100 tonnes in 2019 thanks to changes such as selling more loose veg and introducing cardboard punnets for mushrooms, eggs and tomatoes.

When it is rolled out fully this year, Gousto expects its new temperature-controlled packaging solution, which is plastic-free and 100 per cent recyclable, to remove a further 74.5t of plastic. These measures combined will ensure the company meets its pledge to halve its plastic packaging. 

In addition, the meal kit provider has committed to ensuring all Gousto-branded packaging is reusable, recyclable or compostable by the end of 2022, adding that it would continue to explore new materials, technologies and processes, while working with suppliers to reduce plastic packaging further.

Gousto’s chief executive and founder Timo Boldt said: “Our heavy investment in technology and AI has helped us to reduce food waste and more recently achieve a significant breakthrough in reducing plastic in our recipe boxes. 

“This paired with the sheer tenacity of our employees to own the solution, has enabled us to make huge progress across our supply chain.”

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