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Carl Collen

BY CARL COLLEN

Wednesday 15th April 2020, 09:23 London

Fyffes marks Irish banana day

National Banana Day sees Fyffes push the health benefits and versatility of the fruit

Fyffes marks Irish banana day

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Today (15 April) is National Banana Day in Ireland, with Fyffes running online activities to celebrate.

Now in its fourth year, the initiative was devised to give support to the national drive to encourage healthy eating – especially amongst young and growing children – and to remind shoppers to ‘think bananas’ when it comes to choosing a natural and nutritious convenience food or meal accompaniment.

To mark the occasion, Fyffes is inviting mums, dads and children to compete in a series of ‘banana-bingo’ word challenges being hosted each day this week via its Facebook page.

In addition, the company is sharing a range of banana-infused recipes that stay-at-home parents and children can enjoy making together.

Restricted to online activities due to current regulations, Fyffes marketing manager, Emma Hunt-Duffy is nonetheless upbeat about the appeal the event will have for people of all ages.

“Besides raising awareness of the health benefits of bananas, our goal will be to highlight what a fun and versatile fruit the banana is,” Hunt-Duffy said.
 

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