One of the UK’s leading soft fruit growers has launched mini strawberries at Waitrose and Ocado.
Hugh Lowe Farms’ new ‘grab-and-go’ sized punnets contain mini strawberries that it says have “incredible depth of flavour” and are perfect for snacking, baking or decorating.
The berries, which are labelled ‘Mini Berries grown by Hugh Lowe Farms’, are priced at £1 for a 125g recyclable punnet.
“You can add them whole to cereal rather than having to spend time preparing and slicing them,” said the producer.
“They’re particularly beloved by chefs and home-cooking enthusiasts looking to give bakes and patisserie presentation that professional touch with whole perfectly formed strawberries.
“The Mini Berries can also be ideally positioned as healthy snack for children to take to school or a grab-and-go lunch time treat.”
Managing director Marion Regan added: “The mini strawberries are very popular and it made sense to offer them as a separate product to our usual offering.
“These strawberries have been expertly picked. It takes an enormous amount of skill to select them correctly and we’ve got a very experienced team here.”
Hugh Lowe Farms is a family run soft fruit farm established over 125 years ago located in Mereworth in Kent. The farm, which supplies the Wimbledon tennis tournament, produces over 5,000 tonnes of fresh berries a year between April and November.