Londoners devote a bigger proportion of their weekly shop to fruit and vegetables than residents of anywhere else in the UK, according to new research.
London households spend 37.5 per cent more on fruit and veg than households in Northern Ireland and the North East, where residents spend the smallest amount of their weekly shopping budget on fresh produce (16 per cent).
Meanwhile, residents of Northern Ireland devote the biggest proportion of their food shop to sweet treats – spending 23 percent more than London and Yorkshire on the Humber, the areas which spend the least on sugary food and drink.
Households in Northern Ireland also spend 25 per cent more on meat than households in London and Yorkshire, which spend the least on meat overall.
London is the king of the carbs, however, spending more of its food budget (10 per cent) on items such as bread, pasta and rice than any other UK area.
The analysis was conducted by Maxima Kitchen Equipment which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.
A spokesperson for Maxima Kitchen Equipment said: “It’s fascinating to see the regional variances in grocery shopping habits across the country.
“While residents in Northern Ireland are still clearly meat-lovers, it looks like Londoners are moving away from meat to plant-based options which might indicate increases in vegetarian, vegan, or flexitarian diets.”
% spend on fruit and vegetables
Yorkshire and the Humber