Sainsbury’s has posted a 2.5 per cent increase in its half-year pre-tax profits.

Profits rose by £10 million, from £395 million to £405m, for the 28 weeks ending 29 September.

The British retailer revealed that fresh food counters are now in 513 of its 573 UK stores, and that sales of its premium Taste The Difference range are up nearly 10 per cent.

Meanwhile, Sainsbury’s online business is growing at 20 per cent heading into next year.

“We are continuing to succeed by delivering quality products, best-in-class service and real value for our customer base, without compromise,” said Sainsbury’s CEO Justin King.