Queenslanders give colour a spin

For fresh produce marketing in Australia and New Zealand
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

Queenslanders give colour a spin

The Queensland government has launched a campaign to get Australians eating more fruit and vegetables

Queenslanders give colour a spin

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The Queensland government has launched the ‘Give colour a spin’ campaign to get Australians eating more fruit and vegetables.

The colourful campaign builds on the previous ‘Go for 2&5’ campaign, focusing on the health benefits of different coloured fruit and vegetables, with televised advertisements as well as online resources, recipes and cooking tips on its consumer website.

“Our new campaign doesn't just focus on eating two serves of fruit and five serves of vegetables each day. We want Queenslanders to add colour to their plate," Queensland health minister Cameron Dick said at the campaign launch on 19 July. 

Industry body Growcom welcomed the A$5m, four-year campaign, which aims to tackle the obesity issue in Queensland.

“Research has shown that people who eat the greatest amounts of fruit and vegetables have half the cancer and chronic disease risk of those eating the least amounts,” Growcom’s Rachel MacKenzie said in a statement. “Clearly, the government’s preventive health program has come not a moment too soon.”

Research by the Queensland government has found that 65 per cent of Queenslanders are overweight or obese, with less than half meeting the recommended daily intake of fruit, and less than 10 per cent eating the recommended amount of vegetables.

 

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