Aldi launches online store on Tmall

For fresh produce marketing in Australia and New Zealand
Gabrielle Easter

BY GABRIELLE EASTER

@gab_produceplus

Aldi launches online store on Tmall

German discounter Aldi is entering the China market with online stores

Aldi launches online store on Tmall

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German discounter Aldi is cracking into the Chinese market with an online store on e-commerce giant Alibaba’s Tmall platform, according to Reuters.

Aldi will launch its online store this month, selling its own brand products sourced from Australia suppliers, with a soft launch scheduled for 20 March and a full launch in Shanghai on 25 April.

The initial focus will be on wine, snacks and breakfast produce, with Aldi already launching its Chinese language corporate sute, with the slogan 'handpicked for you'.

 

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