For fresh produce marketing in Australia and New Zealand
Liam O’Callaghan

BY LIAM O’CALLAGHAN

Australian organics look toward Europe

Peak industry body working with exporters targeting potentially lucrative European markets

Australian organics look toward Europe

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The Australian government has provided industry body Australian Organics with funding to support exporters targeting German, Swedish and UK markets.

Australian Organics will use an A$100,000 grant to support trade of organic products through a national education programme. As part of the programme it will host a series of webinars on a new online platform.

David Littleproud, Australia’s minister for agriculture said the sessions will to provide free resources and information to certified organic operators interested in targeting Europe.

“On 20 October Australian Organic will launch its export country-specific webinar series to be conducted virtually via Zoom,” Littleproud said.

“These initial webinars held over three days will focus on Germany, Sweden and the United Kingdom, all potentially lucrative markets for our farmers of certified organic produce.

“Each webinar will cover a range of export-related content including market selection strategies, market access, organic certification and market specific consumer trends.”

Littleproud said these sessions would be particularly useful for businesses looking to export of the first time or exporters search for new opportunities.

“They’re especially aimed at Australian organic members and certified organic operators seeking to increase their export market options or enter the market for the first time,” Littleproud said.

“The Australian Government is investing in this project through the A$6m Agricultural Trade and Market Access Cooperation programme because of the exciting premium product export opportunities it can open up for our certified organic industry.”

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