For fresh produce marketing in Australia and New Zealand
Matthew Jones

BY MATTHEW JONES

@mattfruitnet

Monday 6th December 2021, 11:54 Melbourne

Mitolo partners with Radford Software

Australian fresh produce heavyweight looks to streamline operations across value chain

Mitolo partners with Radford Software

Mitolo Family Farms is turning to technology to enhance its operations

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New Zealand-based Radford Software will support an operations transformation at Mitolo Family Farms.

Radfords will provide operational-specific platforms to update the Australian fresh produce company’s current manual systems and processes – from farm management and product traceability to sales and marketing, business reporting and planning.

Based in South Australia, Mitolo is Australia’s largest processor and packer of potatoes and onions.

The fully integrated company ­– which encompasses seed development, farming, processing, packing and distribution – had been looking for a software systems partner to better integrate all aspects of its business, as it prepares to service more customers and new markets.

“For Mitolo, the choice of Radfords as our primary implementation partner for our new ERP system became obvious throughout the selection process,” said Mitolo Family Farms chief commercial officer Sue Edwards. “The product will provide a relatively off-the-shelf fresh produce solution for our fairly complex application requirements from growing seed through to dispatch.

“As well as the solution, what differentiated Radfords was their practical, on-the-ground knowledge of fresh produce and a genuine willingness to help us succeed in our project. To date as we move through detailed design, that has not wavered and we have a high level of confidence in the Radfords team.”

Mitolo will onboard Radfords' core traceability and inventory management solution, FreshPack. It will also adopt Radfords’ FreshGrow and FreshQuality platforms, together with its data warehousing and business intelligence tool, FreshInsights.

FreshGrow is Radfords' end-to-end management solution, designed to streamline day-to-day operations on farms and orchards, ensuring input and resource data is captured and maintained in one location.

FreshQuality simplifies the quality control process and recording of produce quality assessments, capturing test results throughout the supply chain.

“Onboarding a customer of Mitolo's calibre reinforces our international growth strategy as we continue to focus on building client relationships across Australia and into the North American market,” said Radford Software chief executive Adam Cuming.

“The partnership developed during the global pandemic which continues to present logistical challenges. However, we’re proud to have secured Mitolo’s confidence over the past 12 months within the constraints of the pandemic, without having set foot on the farm.”

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