Partnership is designed to enhance service to Chinese retail, e-commerce and wholesale supply channels with a wider product portfolio

Chile-based Greenvic has revealed that it is to enter a strategically aligned shareholding partnership with Agrovision China, the Shanghai-based marketing and sales platform of berry and table grape supplier Agrovision.

Agrovision Greenvic collaboration China

Pictured left to right: Steve McVickers (Agrovision), Eduardo Boitinelli (Greenvic), John Early (Agrovision) and Daniel Portaluppi (Greenvic)

In joining forces, Greenvic and Agrovision China said they would ”significantly enhance” service to Chinese retail, e-commerce and wholesale supply channels with a wider product portfolio, and ensure a longer, more dynamic supply season.

Agrovision launched Agrovision China in 2022, and it now operates as a full-service local sales and marketing company.

”This in itself provides holistic and strategically advantageous market insight, and access to leading China retail,” the group said.

The China market has expanded rapidly for Agrovision, it outlined, with the company also recently announcing plans to build farming operations in Yunnan Province.

Under the Maiyili (Big Skye) brand, Agrovision’s Chinese team has already embedded new sales channels to several leading Chinese retailers and has secured well-equipped warehousing facilities for value-adding services, it confirmed.

Agrovision China and Greenvic are set to market their combined product ranges extensively, with the deal strengthening Agrovision’s strategic supply/availability connection between South America and the Chinese market, while providing Greenvic with access to an established sales and distribution model.

Greenvic already grows Sekoya premium blueberries for Agrovision under licence in a new 350ha production partnership. For more than 30 years, it has grown and exported high-quality fruit from some of Chile’s leading growing regions, much of it organic.

Today, it is widely respected as a grower, packer, exporter and variety licence-holder of cherries, blueberries, stonefruit, grapes and other fruits.

“There is clear synergy between Agrovision and Greenvic,” said John Early, director for global sales at Agrovision. ”We share a dedication for ensuring every piece of fruit is grown, picked and transported with incredible care.

”We are both passionate about investing in new premium genetics, and we uphold a firm commitment to corporate and social responsibility. It is a pleasure to collaborate with a partner that shares our values, and we are excited to expand this relationship.”

Greenvic’s head of sales, Daniel Portaluppi, said that expanding its presence in China was a significant priority for Greenvic, and so the new agreement would support that objective.

”Extending and consolidating our presence in the Chinese market is a key strategic and long-term objective for Greenvic, and the expansion of our alliance with Agrovision will be a great step towards achieving it,” he explained.

“Together, we will be able to provide a unique portfolio of products focused on premium fruit and genetics, making the combined offering a great choice for our customers.”

Agrovision and Greenvic added that they had already started exploring additional opportunities.