The move reinforces the event’s strategic focus on technology and innovation in the global fresh produce supply chain
Asia Fruit Logistica (AFL), Asia’s leading fresh produce trade show, has announced Unitec, a global technology leader in produce industry, as its exclusive Official Technology Partner for the 2026 edition.
The partnership was officially unveiled during Fruit Logistica 2026 in Berlin, underscoring AFL’s strong international connections and its commitment to driving innovation across the global fresh produce industry.
“We support international leaders not only with advanced technology, but with professionals on the ground who listen daily to the evolving needs of growers and distributors,” said Angelo Benedetti, president of Unitec. “This combination of technical excellence and local proximity generates tangible value across the supply chain.”
The partnership with Asia Fruit Logistica 2026 underscores Unitec’s commitment to driving efficiency, sustainability, and quality in the fresh produce industry across Asia and beyond.
Scheduled for 2–4 September 2026 at AsiaWorld-Expo in Hong Kong, Asia Fruit Logistica 2026 is already building strong momentum, with exhibitor registrations currently running 26 per cent above of last year’s pace.
The collaboration highlights the exhibition’s strategic focus on advanced technologies and their growing role in shaping more efficient, sustainable, and quality-driven fresh produce supply chains.
A key highlight of AFL 2026 will be the AgriTech Showcase, a new platform designed to put technology firmly in the spotlight.
“The appointment of Unitec as Official Technology Partner marks a decisive step in strengthening AFL’s emphasis on innovation, automation, and digital solutions for the fresh produce sector,” said David Axiotis, managing director of Global Produce Events, the organiser of Asia Fruit Logistica.
Building on this foundation, the AgriTech Showcase will feature a dedicated stage and exhibition area where technology providers and industry leaders can share insights, solutions, and real-world applications shaping the future of the industry.
Applications are now open for industry speakers to take part in this new initiative. Industry professionals interested in speaking opportunities can register here.
With demand for space high, companies are urged to secure their place at the heart of Asia’s fresh produce trade.
Exhibitor registration for Asia Fruit Logistica 2026 is open at www.asiafruitlogistica.com.
Learn more about the AgriTech Showcase at www.asiafruitlogistica.com/agritech-showcase.
