Joy Wing Mau Group
Joy Wing Mau Group (JWM) will showcase its theme ‘Maximise Your Value in China’ once again to highlight its core strengths in global supply chain management and omnichannel distribution.
The JWM booth will feature proprietary brands, including Joyvio blueberries, durians, and young coconuts, alongside global partner brands like Zespri kiwifruit, Rockit apples, and Driscoll’s berries, demonstrating the firm’s commitment to building a global fruit value chain.
Konna Mu, general manager of JWM’s International Procurement Platform, emphasises the group’s continuous innovation in origin development and product packaging, as well as accelerating the introduction of premium Chinese fruit to international markets. Currently operating in over 40 countries, JWM maintains a leading position in China for imported categories.
Over the past year, JWM has achieved remarkable milestones in international cooperation and brand building. The company has hosted high-profile visits from government and business delegations worldwide. Strategic partnerships were strengthened through agreements with Rockit and Zespri. Plus JWM’s blueberry exports continue to lead in South-East Asia, where its aerospace-grade Joyvio blueberries have gained strong market recognition.
Sinotrans Container Lines
Sinotrans Container Lines, a professional container shipping company operating as part of China Merchants Energy Shipping, boasts a fleet with a 129,000-TEU capacity, including dry containers, reefers, and open-top containers.
Through an annual container replacement programme, the company maintains an optimal age structure for its equipment. With an extensive service network covering major routes across Northeast Asia, South-East Asia, Australia, India, Mexico, and cross-strait connections, Sinotrans holds a leading market position in Japan and cross-strait routes. Recently, the company launched three new India services connecting eastern and western Indian ports, plus one Mexico service (a 22-day transit route from Qingdao to Manzanillo), significantly enhancing its logistics network.
Xianfeng Fruit
At this year’s Asia Fruit Logistica, Xianfeng Fruit will showcase a diverse product portfolio, including premium domestic fruits like Xinjiang Jinbiao (gold-label) prunes and Yunnan Shine Muscat grapes.
Also on display at the booth will be imported categories such as Vietnamese durians and South African oranges, as well as fruit-based food products like Musang King durian mooncakes.
According to Wu Tao, purchasing director of Xianfeng Fruit, this year’s innovations focus on ready-to-eat formats (fresh-cut fruit, juice) for franchise stores, and multi-channel cherry packaging strategies with enhanced e-commerce investment.
With a global supply chain spanning South-East Asia and South America, Xianfeng has developed dozens of proprietary brands while maintaining strategic partnerships with international produce leaders like Zespri.
Artry Packaging
Artry Packaging specialises in customised premium fruit packaging. This year the company will highlight its unique patented packaging designs for kiwifruit and cherries. One standout solution is the Fruit Bucket, which features an easy carrying design to enable convenient consumption.
“Our greatest strength lies in designing differentiated packaging from the consumer’s perspective; helping brands to leave a lasting impression,” points out Delia You, sales manager at Artry Packaging.
While Artry primarily serves the domestic market in China, it has made significant progress in South-East Asia this year, having made its products available in Vietnamese supermarkets and Thailand’s well-known retail chain Makro.
In the future, the company aims to further expand into European and American markets. Last year Artry secured an order from Canada while attending Asia Fruit Logistica, and the firm hopes to continue this momentum by entering new markets this year.
Dream of Fruit
This year Dream of Fruit (DOF) will highlight three core products from its own production: Yunnan blueberries, Sichuan kiwifruit (red/yellow/green), and Chengdu Ponkan. Benefitting from full supply chain control, the company says it ensures stable production and provides end-to-end support including farm visits and branding services. “This year we launched upgraded packaging and an innovative strategic partnership model,” reveals CEO Chen Ziwu. “Beyond quality products, we offer a complete system covering stable supply, fair pricing, and brand empowerment for a sustainable win-win cooperation.”
Having established successful partnerships, next DOF has its sights firmly set on further enhancing its packaging, support systems, and e-commerce channels to deliver lasting value.
Fruitist
Fruitist has completed its strategic evolution from Agrovision, marked by the official roll-out of its global market integration strategy.
At Asia Fruit Logistica, the brand will showcase its premium Peruvian blueberries, which offer bold flavour, satisfying crunch, and authentic nutrition – characteristics that perfectly align with Asian market preferences. Fruitist says it is redefining blueberry consumption by shifting from fresh fruit attributes to snack-oriented offerings via innovative packaging formats designed to enhance the consumer experience. With a transhemispheric sustainable farm network, Fruitist ensures a year-round supply of blueberries. At the same time, the business is expanding into raspberries, blackberries, and cherries through strategic acquisitions. The company recently secured US$400mn in financing, and achieved unicorn status with a US$1bn valuation. Fruitist’s North American distribution now covers over 12,700 retail outlets, demonstrating 20 per cent year-on-year growth.
China Progress International Forwarding
This year China Progress International Forwarding (CPI) will promote two core businesses: international cold chain logistics solutions for temperature-controlled fresh produce transportation, and end-to-end supply chain management services featuring customised solutions from farm to market.
According to CPI general manager, Tang Yi, this year’s key developments include a deepening of South-East Asian operations with ’End-to-End Origin Express’ services in Thailand and Vietnam, and the launch of an AI-powered ‘Smart Supply Chain Analytics Platform’ for data integration and predictive insights.
Last year the company successfully operated charter flights for South-East Asian durian exports, achieving efficient, large-scale cross-border transportation.
With operations focused on South-East Asian origins and Australia/New Zealand, CPI serves clients across South-East Asia, the Middle East, and North America, primarily catering to major produce buyers and international retailers. The company is actively developing emerging clients by providing turnkey supply chain solutions to establish long-term partnerships.
