Lunar New Year edition previews the crucial trading period across key Asian markets, recaps Asia Fruit Logistica 2022 and features Fresh Focus Cherry 2023, Fruitnet’s annual publication on the global cherry industry

The December 22/January 23 edition of Asiafruit Magazine is now available on the Asiafruit app – Apple and Android – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.

Asiafruit’s Lunar New Year Special provides a comprehensive preview of the busiest period on Asia’s fresh produce trade calendar.

Read how the industry plans to meet festive demand as Lunar New Year falls on 23 January 2023, one of the earliest dates in recent memory.

There are positive signals in key markets with China pivoting away from its zero-Covid policy, booming demand in Vietnam, and a resurgence of in-store promotions across Asia.

Cherries – which have become synonymous with Lunar New Year, particularly in China – are poised to expand their starring role across Asia with powerhouse exporter Chile bids to diversify its presence beyond China.

For a deeper insight into the global cherry industry, Fresh Focus Cherry 2023 can be found in this edition. Fruitnet’s annual publication on the global cherry industry provides the latest news, trends and insights from the category. Read how the industry is innovating its production, technology and marketing to stay ahead of market pressures.

This edition of Asiafruit includes a comprehensive wrap-up of Asia Fruit Logistica 2022. Close to 10,000 visitors from all over the world converged on the Queen Sirikit National Convention Center in the Thai capital for the first in-person edition of Asia Fruit Logistica since 2019.

Read how exhibitors and visitors seized the opportunity to meet again with customers and colleagues, make new connections and contacts, and gain expert insights on the latest industry trends and innovations from Asiafruit Congress and Asiafruit Business Forum.

Asiafruit’s annual Australia special is also featured in the December 22/January 23 edition, spotlighting the latest developments from the leading Southern Hemisphere exporter.