Latest edition features exclusive interview with Joy Wing Mau chairman Jason Zhang as the group celebrates its 25th anniversary, plus spotlights on Vietnam and tropical fruit

The June 2023 edition of Asiafruit Magazine is now available on the Asiafruit app – Apple and Android – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets.

This edition is headlined by an exclusive interview with Joy Wing Mau chairman Jason Zhang as the leading Chinese group celebrates its 25th anniversary. 

Zhang details Joy Wing Mau’s path to success over the past two-and-a-half decades and outlines its strategy to become a world-leading fruit enterprise.

Vietnam is also in focus on the back of the Asia Fruit Logistica roadshow held in May. Asia’s premier fresh produce trade show hosted an export seminar in Ho Chi Minh City with Vietnam Fruit and Vegetables Association (Vinafruit) and visited a number of key players in the market. Read all the insights from the event covering one of Asia’s most attractive fresh produce import markets.

Asiafruit June 2023 is the tropical fruit edition and features an in-depth focus on one of Asia’s fastest growing fruit categories. Durian is the star performer, driven by China’s booming demand. We look at the prospects for imports from the Philippines and Vietnam, following their recent entry into the market.

With the Northwest cherry season ramping up, we preview the outlook for the new-season campaign. Plus, there are reports on citrus and grapes and we look at some exciting new fresh produce ventures in Turkey.