Exclusive interviews with CEOs of Agrovision and Costa, plus USA Special inside

The May 2024 edition of Asiafruit Magazine is now available to subscribers on the Asiafruit app – Apple, Android and desktop – bringing you the latest news and views from across Asia’s fast-moving fresh produce markets. 

Asiafruit May 2024

You can subscribe to Asiafruit Magazine HERE. 

This edition enjoys extended distribution at Asia Fruit Logistica’s China Business Meet Up on 27-28 May in Shanghai. We bring you a full preview of the event, which marks the final stop for Asia Fruit Logistica’s new series of content-backed networking events in key markets across Asia ahead of the trade show’s return to Hong Kong on 4-6 September. 

In our cover interview, Steve Magami, CEO and co-founder of Agrovision, one of the world’s fastest-growing berry suppliers, discusses the group’s new projects in China, India, and South-East Asia. He outlines the enormous potential he sees to grow consumption in both established and emerging markets, highlighting the huge opportunity in the healthy snacking space. 

Australian fresh produce giant Costa Group became a private company again in March after a consortium led by private equity firm Paine Schwartz acquired the business. In an exclusive interview, new CEO Marc Werner talks about the transition to new ownership and explains how the company plans to leverage the change to accelerate growth.  

As part of this citrus edition, we talk to leading figures in the Australian and South African industries to preview the Southern Hemisphere export campaign in Asia. CEO of Citrus Australia Nathan Hancock shares his optimism for a positive year after a string of tough seasons. New chairman of the Citrus Growers’ Association, Gerrit van der Merwe, also provides his perspective on the broader outlook for the South African industry.  

This edition also features our annual USA special. Fruitnet’s US correspondent, Jeff Long, unpacks the mixed fortunes facing the US produce industry as it grapples with rising costs of production, labour shortages and decreasing acreage.  

All this, plus reports on Korea, apples and kiwifruit.