Representatives from both countries come together for two market launch events
On behalf of Berries Australia, the Australian Trade and Investment Commission (Austrade) hosted two events in Hanoi and Ho Chi Minh City to celebrate the official market access of Australian blueberries into Vietnam. The events helped highlight Australia’s premium blueberry and its flavour, quality, and impressive health benefits.
The celebration kicked off in Hanoi on 9 December as representatives from both governments, leading Australian and Vietnamese horticulture companies, retailers and key partners gathered to commemorate the milestone.
Attendees had the opportunity to learn about Australia’s expanding blueberry industry, new varieties, and the cutting-edge technologies transforming how blueberries are grown, sorted, and delivered to market. Representatives from leading Australian companies were introduced, allowing local partners to hear directly from the growers and exporters.
Speaking at the event, Berries Australia CEO Rachel Mackenzie said the Australian blueberry industry was excited by the opportunity to share its world-class blueberries with Vietnamese consumers and looked forward to developing strong commercial relationships with Vietnamese importers and retailers.
Chris Morley, Australian trade and investment commissioner to Vietnam, added: “Vietnam is a priority growth market for Australia’s fresh produce exporters. The arrival of Australian blueberries represents not only a milestone for our growers, but also a new opportunity for Vietnamese consumers to enjoy premium fruit backed by world-leading quality, safety, and sustainability standards. We are proud to support stronger trade connections between our two countries through this exciting category”.
The Australian blueberry industry has a sharp focus on delivering premium quality, consistency in size, and high nutritional value. aided by the country’s diverse soil types, varied climates, and increasingly sophisticated cultivation techniques,
Over the past decade, Australia’s blueberry industry has expanded significantly, fuelled by rising consumer demand, advanced growing methods, and improved blueberry varieties. For international buyers, this growth translates into greater availability of premium fruit nearly year-round. Combined with Australia’s proximity to Asian markets and strong commercial ties, freshly picked blueberries can arrive in the region in as little as 24 hours, aiding freshness and flavour.
