Jeff Oberman brings more than 20 years of experience in the fresh produce business to the role

Jeff Oberman California Avocado Commision web

Jeff Oberman

The California Avocado Commission (CAC) board of directors has selected produce veteran Jeff Oberman to become the organisation’s new president, effective 10 October 2022.

Oberman has extensive experience in the fresh produce industry with a career that has spanned 25 years so far. From 2020 to the present he served as vice president of sales – business development for Pro*act and was their vice president strategic programs for the prior two years.

From 1997 to 2018 Oberman worked for the produce trade association United Fresh in successively more responsible roles. For more than half his tenure at United Fresh he served as vice president, trade relations.

“We are very pleased that Jeff Oberman has accepted the position of California Avocado Commission president,” said Rob Grether, chair of the CAC board of directors.

“Jeff’s broad network, non-profit association leadership and fresh produce business experience, including an end-to-end understanding of the needs of growers, handlers, distributors, foodservice operators and retail customers makes him exceptionally well-suited to lead the California Avocado Commission.”

Oberman also has extensive experience in trade association leadership, strategic planning, and management of customer and government agency relations. He has received numerous accolades and awards.

“Having the opportunity to take the helm and build on the California Avocado Commission’s well-deserved reputation for innovative marketing and grower advocacy is exciting,” said Oberman.

“Like most agricultural producers, California avocado growers face a host of ever-changing challenges, and I look forward to steering the Commission in support of long-term grower success.”