Launch coincides with the start of the company’s 2026/27 blueberry season in China
Camposol has unveiled a new identity for its blueberries in the Chinese market with the brand 凯沛果 (Kai Péi Guǒ).
The company conducted an extensive process to settle on the name involving more than 300 proposals, linguistic validation with native speakers across six Chinese dialects, and a thorough legal review.
“We didn’t leave anything to chance – China deserved that level of dedication,” Camposol said, announcing the name on social media.
“Today, we celebrate much more than a new identity. We celebrate a new chapter in our journey, the strengthening of our presence in China, and our commitment to building long-term relationships across Asia.
“(The new brand) reflects years of innovation, commitment, and hard work to continue delivering the highest-quality products to our customers and consumers.”
The launch also marked the start of Camposol 2026/27 blueberry season in China at one of the country’s top wholesale markets, Hebei Sunhola (Gaobeidian).
