Industry insiders expect exports to grow more than five-fold on 2023 volumes
China has begun exporting honey kumquats to international markets this season with industry insiders expecting exports to the Middle East and North America to increase more than five-fold compared with 2023.
In the Middle East, kumquats are predominantly sourced from South Africa and Spain, with a supply window typically running from May to March. These kumquats are generally smaller, higher in acidity, and usually peeled before consumption. They are commonly eaten fresh, used in desserts, or processed into jams, and have established a mature market presence in the region.
In recent years, healthy eating has gained significant momentum in the region, while the fast pace of urban life has further popularised fruit as a snack. Kumquats, with their convenience and versatile consumption scenarios, align well with this trend. In response, Chinese exporters have introduced honey crisp kumquats to the UAE market, gradually entering local wholesale and retail channels and offering Middle Eastern consumers a premium alternative to the traditional Spanish and South African kumquats.
According to fresh produce supply Onedayone Group, honey crisp kumquats are larger in size, with a juicy, crunchy texture, thin edible skin, and no seeds. They cater to demand for high-end, fresh fruit that is healthy, convenient, and suitable for fast-paced urban lifestyles, serving consumption occasions similar to those of blueberries.
Alongside market entry, diversified packaging formats are also helping align the product with Middle Eastern consumer preferences. Lan Bilong, general manager of Onedayone Group Zhangzhou, noted that the company offers multiple packaging options, including standard boxes, buckets, and rocket tubes, designed for household consumption, on-the-go snacking, and sharing occasions, bringing new consumption experiences to the local fruit market.
To ensure quality stability during long-distance transport, Chinese exporters are strengthening cold-chain logistics and freshness management, further enhancing the competitiveness of kumquats in the Middle East. With their distinctive eating experience and convenience, crisp and honey kumquats are emerging as a new favorite “fruit snack” among Middle Eastern consumers.
