Dole and Shanghai Disney Resort have jointly announced a new multi-year alliance, which will see the leading fresh fruit producer become the official fruit sponsor of the resort.
In a release, Dole said the alliance would enable it to serve and supply the resort with an extensive array of fresh, healthy fruit in creative and innovative ways available just in time for guests to enjoy this summer.
“Fresh fruit has never been more popular and a healthy diet more relevant, so we are particularly pleased to form a new multi-year alliance with Dole,” explained Joe Schott, president and general manager, Shanghai Disney Resort.
“Dole is a globally-renowned brand recognized for their commitment to providing consumers with fresh, healthy fruit and we are delighted that we will be able to work together to bring our resort guests exciting fruit options.
“Shanghai Disney Resort is always looking for new and innovative ways to enhance the entire guest experience, and with Dole as our Official Fruit Sponsor, we look forward to providing guests with additional enjoyable options,” he added.
The alliance will also see an increased number of healthy options on offer to guests, with Dole products available throughout the park and at both resort hotels.
“At Dole, we are committed to consistently providing safe, high-quality fresh fruit and many other food products with strict standards of food safety and quality,” said Terry Chan, general manager of Dole China.
“We are thrilled to be able to announce the resort alliance with Shanghai Disney Resort, [as] we share the same vision in promoting a healthy lifestyle, and with this alignment we look forward to offering new and exclusive products and experiences for our consumers as well as guests visiting Shanghai Disney Resort.”
Shanghai Disney Resort and Dole will jointly produce fruit-based products that will be on offer at these locations, giving guests unique fruit snacking options.
Further to this, Dole will also participate in future iterations of the Disney Inspiration Runs, which have been a beacon of health and fitness in Shanghai. Dole will be featured as the official fruit sponsor and appear in various ways on run routes and on various run products.
Fruit will also be offered to runners to help boost competitors energy while staying fit and healthy.