Vietnamese products to be promoted in Aeon stores across Japan, Malaysia, Hong Kong, China, and Cambodia
Vietnam’s Ministry of Industry and Trade has partnered with multinational supermarket operator Aeon for the tenth annual Vietnam Goods Week.
The promotional event will be held in Aeon stores across Japan, Malaysia, Hong Kong, China, and Cambodia to strengthen trade ties and expand export opportunities for Vietnamese businesses.
Deputy minister of industry and trade Phan Thi Thang, representatives from Vietnamese trade offices in Asian countries and 20 Vietnamese businesses travelled to Japan to mark the beginning of the week.
Phan said the past decade, the program has not only been an annual event promoting Vietnamese goods in supermarket chains, but has also become a symbol of the strong, reliable, and effective cooperation between Vietnam and Japan, and a bridge bringing Vietnamese products closer to Japanese consumers.
The theme of this year’s event is “Awaken all your senses on a journey of discovery in Vietnam: the charm of cuisine, culture, and tourism” and the programme will be implemented across more than 400 Aeon stores nationwide in Japan.
