CREDIT TAGS JD Fresh shanghai fresh produce market digitalise e-commerce online has launched a new pilot programme which will help nearly 100 fresh produce markets in Shanghai go digital.

The programme - a partnership among JD Fresh, Shanghai Municipal Government and Beijing Rally Data Software – enables consumers to access fresh produce from the markets online via JD and have their orders delivered within one hour.

By intergrating JD’s omnichannel fulfillment service,merchants can upload their inventory information to an online system and be connected with JD.

When customers place orders online, JD coordinates to have products sent from certain merchants at the market nearest to the customers’ location and be delivered to doorsteps, helping merchants increase their sales and better manage inventory turnover.

JD said it will also standardise the management process of the markets, helping with procurement, display and sales, improving overall operational efficiency. It will perform spot checks and hold merchants to strict quality standards as well.

Wei Ye, head of JD Fresh, said the company hopes to implement the system in more cities across China.

“Going forward, JD plans to copy the model and apply it in other cities, helping fresh produce markets make digital transformation, and ensuring a superior and convenient shopping experience for customers,” said Ye.

Yun Hu, general manager of Shanghai branch of Beijing Rally Data Software, said the programme will help merchants make the move online.

“By participating in the program, we can help those merchants who lack online experience to improve their sales channels, as well as benefit customers, achieving a win-win,” said Hu.