Collaboration exemplifies growing partnership between China and India, according to Joy Wing Mau representative
Through a collaboration with Joy Wing Mau and Aeon Retail, India’s Superplum mangoes are now available in China for the first time.
To celebrate the milestone, the collaborators – with support from the consulate general of India in Guangzhou – hosted a launch event at the Aeon Huizhou Shopping Center store at the end of April. Attendees, including local consumers, trade representatives, and media, enjoyed mango samplings, cultural exchange activities, and speeches by officials from both countries.
As the birthplace of mango, India has the largest resource of unique mango varieties. Superplum will utilise its modern sourcing and supply chain to bring a range varieties to consumers in China including Alphonso, Kesar, Sindhura and Banganapalli.
As Superplum looks to expand throughout China, the collaboration will leverage Joy Wing Mau’s extensive distribution network and Aeon Retail’s established retail channels to reach consumers.
“We are thrilled to introduce the exquisite taste of Indian mangoes to Chinese consumers,” said a representative from Joy Wing Mau. “This collaboration with Aeon Retail exemplifies the growing partnership between our nations, and we look forward to further expanding this initiative.”
