New international B2B trade show for the fresh food industry to join Singapore International Agri-Food Week from 2027
Messe Berlin has announced the launch of Fresh Food Expo Asia Pacific (FFE APAC), a new international B2B trade show bringing together the broader fresh food value chain across Asia Pacific.
The inaugural FFE APAC will take place from 16-18 November 2027 at Sands Expo & Convention Centre, Singapore. The event will bring together the industry across three core sectors: Fresh Food, Agri & Fresh Technology and Logistics and Distribution.
Messe Berlin said the new show builds on the international networks and industry expertise it has developed through events including Fruit Logistica in Berlin, the world’s leading trade show for the global fresh produce business, and Grüne Woche, one of the world’s most established events for food, agriculture and horticulture.
The launch was marked by a ceremony featuring Messe Berlin and the Singapore Tourism Board (STB), reflecting their continued cooperation in bringing international business events to Singapore. Fresh Food Expo Asia Pacific will be supported by the Singapore Food Agency (SFA), Temasek and Enterprise Singapore (EnterpriseSG) and will form part of Singapore International Agri-Food Week (SIAW) from 2027, following Messe Berlin’s formal inclusion in the SIAW Memorandum of Understanding (MOU).
Asia Pacific’s food industry is undergoing significant transformation, driven by food security priorities, changing consumer demand, technological innovation, sustainability requirements and the need for more resilient supply chains.
FFE APAC will address these developments by providing a dedicated international business platform connecting producers, suppliers, buyers, distributors, retailers, foodservice companies, technology providers, logistics specialists, investors and other industry stakeholders from across Asia Pacific and around the world.
The trade show will focus on three core sectors: Fresh Food (including fresh produce, meat and poultry, seafood, dairy and more); Agri and Fresh Technology; and Logistics and Distribution.
Through its exhibition, business matching, industry content and international network, FFE APAC will connect companies with buyers, partners and business opportunities across the region.
Dr Mario Tobias, CEO of Messe Berlin, said: “Fresh Food Expo Asia Pacific marks an important next step for Messe Berlin’s Global Food Portfolio. We are taking the international networks and industry expertise we have built over many years and extending them into new segments of the fresh food industry.
“FFE APAC will bring different parts of the value chain together – from producers and buyers to technology and logistics providers – and create new opportunities for business across Asia Pacific. Our ambition is to develop a strong international meeting place that responds to the specific needs and opportunities of this dynamic market.”
Messe Berlin said Singapore’s position as an international business, trade and logistics hub, combined with its connectivity across Asia Pacific and its focus on food security, innovation and international partnerships, provides a strong foundation for FFE APAC as an international trade show serving the fresh food industry across Asia Pacific.
