Limited edition Lucky Golden Fruits product encases goldenberries in festive new packaging
Goldenberry Farm has announced its special limited-edition Lunar New Year’s offering of Lucky Golden Fruits, an eye-catching and value-added packaging of goldenberries (cape gooseberries/ physalis), with leaves, prepared especially for the festive season.
The red and golden packaging reinforces the traditions of the Lunar New Year holiday, red symbolises luck and gold represents prosperity in Asian traditions, highlighted with golden-detailed icons signifying this year’s year of the rabbit
The vibrant, colorful labels are coupled with special baskets made from sugarcane, to protect the physalis and the “golden pearl” fruit appearing underneath.
In-store merchandising displays will be used to help to create eye-catching presentations and expand awareness of this sweet tropical fruit.
The Lucky Golden Fruits are presented in a special basket made from sugarcane which is 100 per cent environmentally friendly, in keeping with the hallmark of the Goldenberry Farm’s sustainable operations.
This attention-grabbing packaging is designed to be a hit with customers from all backgrounds, and to extend crossover from ethnic purchases.
“Our creative team really enjoyed working on this festive product,” commented Christopher Palumbo, brand director.
“The leaves serve as a wrapping, peeled back to reveal a delicious golden pearl-like appearance, thanks to the unique makeup of the fruit. We are thrilled to present consumers with a beautiful, affordable product which also might offer them the hope of good health and luck and wishes of good fortune for the year ahead.”
Goldenberry Farms’ physalis is sourced from the company’s sustainable farms in Colombia. The fruit is packaged 12 units per case, with 160 cases per pallet. Lucky Golden Fruits is now shipping to all global destinations, including the US, and Asia via select routes.