Apple company to sign strategic partnership agreement with Xian Feng during the delegation
Snack sized apple company, Rockit Global will join the New Zealand business delegation travelling to China with Prime Minister Christopher Luxon and 27 other New Zealand exporters from 17-20 June.
Rockit Global CEO, Grant McBeath says attending the delegation will have significant benefits for the business, enhancing its relationship with China while boosting the premium apple brand’s status in this important export market.
“Greater China is a key market for Rockit, representing an important share of our global exports with growth at over 50 per cent per annum,” McBeath said. “We are honoured to be joining this business delegation with Prime Minister Christopher Luxon to amplify our market presence, driving increased investment, trust and market access for our products, while accelerating growth and opportunities for Rockit in China.”
During the delegation, Rockit will also sign a strategic partnership agreement with Xian Feng, one of the top three fruit store chains with 2,000 stores in China.
“This is the first time that Rockit will have such high-level endorsement at a signing ceremony, with the New Zealand Prime Minister and other senior officers in attendance,” McBeath explained. “This milestone event with our partner, Xian Feng will help to build confidence in the Rockit brand, continuing the strong momentum we have already achieved in China this year.
“Joining this business delegation offers significant potential for Rockit, and we look forward to enhanced cooperation fostering innovation, growth, and mutual benefit into the future together with our partners.”
