Australasian fresh produce company Seeka has launched SeekaFresh, a rebranded wholesale and distribution service for the New Zealand market.

Located in the Auckland suburb of Mt Wellington, the new-look operation will provide a variety of locally grown and imported seasonal fruit and vegetables to wholesalers and retailers.

The rebrand follows Verena Cunningham’s appointment as general manager of SeekaFresh. Seeka’s chief executive Michael Franks said the move reflected the revitalisation of Seeka’s fresh produce business.

“This is an exciting time for SeekaFresh and our customers,” Franks explained. “We have a fantastically experienced team, flexible to our customer’s requirements with the ability to provide quick solutions.

“The blue building, new graphics and investment in people show that we are big on fresh and here for the long-term. Our focus is on delivering excellent quality produce to our customers and fantastic returns to our supplying growers.”

The rebranded operation was officially opened at a breakfast launch event this morning (20 September), which was attended by 100 growers, wholesalers and retailers who will work with SeekaFresh.