Fruit West Cooperative believes Soluna matches consumer preference for premium fruit in China
Burgundy-coloured apple brand Soluna has expressed its excitement at the opportunities in China after Australian mainland apples were granted access at the end of April.
The newly signed biosecurity protocol between Australia’s Department of Agriculture, Fisheries and Forestry and China’s General Administration of Customs, paves the way for Soluna apples to be exported to China starting in the 2026 season.
“Soluna apples were commercialised with a global consumer in mind – super sweet with a balanced palette which is flavour-forward, eye-catching and grown to the highest horticultural standards,” said Sean Engelbrecht, commercialisation manager at WA Farm Direct.
“The Chinese market, with its strong demand for premium, branded fresh fruit, is a perfect match for the Soluna profile. Consumers are modern, health-conscious and the natural health benefits that Soluna can offer positions them perfectly for export. Soluna apples are high in antioxidants, dietary fibre and low in kilojoules, making them ideal snacks for wellness-focused consumers.”
Engelbrecht said China is a dynamic, high-value market with discerning consumers who value quality and consistency.
“We believe Soluna apples will resonate strongly with Chinese consumers seeking premium fresh produce that delivers on health, taste and presentation,” he added.
Fruit West Cooperative, the Australian commercial rights holder of the ANABP 01 apple variety, which is branded as Soluna internationally, also welcomed the news. It highlighted the significance for growers – with the China market providing diversification beyond the domestic market – and the variety’s long-term potential.
“This is an exciting development for the Soluna brand,” said Ann Lyster, chair at Fruit West.
“The opening of the Chinese market validates the years of export and commercialisation efforts behind this variety. ANABP 01 was bred in Australia for exceptional taste, shelf appeal and export readiness, and this market access creates a valuable opportunity to scale its presence globally.”
