Stage set for Asia Fruit Logistica Thailand Meet Up

Central Food Retail’s head of produce, Chairat Petchdakul, City Fresh Fruit deputy CEO Wongsakorn ‘Bill’ Chatamornwong, and Platinum Fruits CEO Natakrit Eamskul are among the impressive line-up of expert speakers for Asia Fruit Logistica Thailand Meet Up, which takes place on 25 June 2025 at the Carlton Hotel Sukhumvit in Bangkok.

The event brings together fresh produce professionals from across the Asean region and beyond for a full day of knowledge sharing and networking focused on opportunities in the fast-growing South-East Asian markets. Attendees from some 20 different countries and regions are set to take part.

The high-quality content programme is curated by Asiafruit Magazine, Asia Fruit Logistica’s knowledge partner, and it explores emerging trade and consumer trends in South-East Asia, China’s growing influence as a supplier to the region, and the future of Asia’s booming durian business.

Fruitnet Asia’s managing director John Hey sets the scene for the day’s sessions with an overview of the key trends in fresh produce trade in South-East Asia, a vast market with population of nearly 700 million.

Carlo Magni, global consumer insights director at consultancy firm Forward Insight & Strategy, then unpacks the latest consumer trends across the region’s diverse and dynamic fresh produce markets.

A session spotlighting Thailand’s consumer market features expert perspectives from a panel of top retailers, importers and distributors. Wongsakorn ‘Bill’ Chatamornwong, deputy CEO of leading fruit importer/distributor City Fresh Fruit, provides an overview of the shifting market landscape. He is joined by Central Food Retail’s head of produce, meat, local sourcing and Jing Jai Market, Chairat Petchdakul, and Edgar Alastrue, sales director (Thailand) of distributor Fresh Fruit-X, to discuss the latest food retail trends and how to market and merchandise more effectively to consumers.

China is expanding its role as a supplier of fresh produce to South-East Asian markets. Case study presentations from Andy Suh, senior director – Rest of Asia, at Driscoll’s, and Vincent Yeh, CEO of Xingyeyuan Group’s international business arm, Xingyeyuan Supply Chain, illustrate the evolution.

A session exploring Asia’s durian boom hears from John Cao, project manager for Joy Wing Mau’s flagship durian brand, Joyvio Durian, on key trends in the China market from a buyer’s perspective. Representatives of leading South-East Asian durian supplying countries also discuss the shifting trade landscape and market outlook. Speakers include Natakrit Eamskul, chief executive of major Thai exporter Platinum Fruits, and Dr Tan Sue Yee (SY), chief executive of top Malaysian durian exporter Top Fruits.

Peru is the official partner country of Asia Fruit Logistica 2025, and Erick Aponte, trade commissioner/director of the Peruvian trade commission (PromPeru) for ASEAN, also outlines the export nation’s development strategies for market expansion in South-East Asia.

Networking and knowledge exchange

Asia Fruit Logistica Thailand Meet Up provides ample opportunities to network and build business connections in a relaxed setting. The event includes a business networking luncheon, two networking breaks and an evening cocktail reception, as well as showcases from Agrofresh, Guangzhou Artry Packaging, Promperu, South African Apples and Fruitnet.

Study tour

Day Two of Asia Fruit Logistica Thailand Meet Up (26 June) offers an optional half-day study tour for international delegates. Attendees can visit Talaad Thai Wholesale Market, the largest agri wholesale market in South-East Asia, as well as a hosted visit to the facilities of City Fresh Fruit. Places are fully booked for the tour, but attendees can join a waitlist by registering on the event website. 

Asia Fruit Logistica Thailand Meet Up is open to fresh produce business professionals. The full event programme is now live, and online RSVP is available via the website. Seats are limited and filling fast — RSVP by 16 June 2025 to secure your spot: Bangkok Meet-Up 2025 | Asia Fruit Logistica 

For more information on Asia Fruit Logistica Thailand Meet Up, visit the website.