All Marketing articles
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NewsTierra Suelta enters peak dragon fruit season
Miami-based tropical fruit grower and importer Tierra Suelta has reported that plentiful volumes of premium dragon fruit are now available
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NewsGovernment confirms PO funding will not be renewed
Farming minister Angela Eagle has said the Fruit & Veg Aid Scheme will ‘permanently close’ at the end of this year but future support is being considered
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NewsMorrisons slashes Christmas veg to 5p
The festive promotion is available to More Card loyalty customers and prompted Aldi to make further reductions to match the price of 5p on core Christmas veg
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PromotionLunar New Year edition of Asiafruit out now
Lunar New Year preview, Australia export focus and a keynote interview with Rockit Global CEO Grant McBeath headline this issue
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NewsTexas grapefruit counts on taste in Korea
Texas trade mission to Korea enthused by buyer feedback on samplings of the state’s grapefruit as it seeks to build on opening of market in 2024
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VideoMarketing to Gen Z: Premium pineapple packs a punch
Xavier Roussel of Dole explains why the world’s largest fruit company has introduced another premium pineapple variety
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VideoMarketing to Gen Z: It’s all about fun and enjoyment
West Mathison introduces Stemilt’s new pear variety, which he says offers consumers and growers something altogether more modern
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VideoMarketing to Gen Z: Social media is the new grapevine
Jennifer Sanchez of Sun World shares how the brand has reimagined table grapes for younger consumers and connected with them online
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VideoMarketing to Gen Z: Time for kiwifruit to shine
Jingold marketing manager Federico Milanesi discusses the importance of attracting younger consumers, and the growth prospects they bring
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VideoMarketing to Gen Z: How to bring fresh appeal to pears
The president and CEO of USA Pears reveals how the marketing organisation is repositioning itself with its first new visual identity in several decades
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VideoMarketing to Gen Z: The avocado advantage
Avocados from Mexico president Alvaro Luque explains why the fruit is so popular among younger generations, and why authenticity is key to connecting with them
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NewsMalaysian durian industry urged to harness GI protections to add value
The country’s durian varieties have yet to be registered internationally, which could enable stronger branding opportunities
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NewsNew juice made from surplus apples launches at Waitrose
A bumper season and smaller fruit sizes has led to a limited edition apple juice under partnership between Waitrose and juice brand Daily Dose
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NewsAustralian table grape exports return to form on the back of Japanese boost
Adaptive and engaging marketing programme is helping to highlight Australia’s high-quality table grape offering in Asia
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NewsUSA Pears launches World Pear Day campaign
Fresh campaign sees pears rain down animated Times Square billboards and across Manhattan buses
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NewsBella Fruitiva sees UK lychee potential
Despite climatic challenges facing the island of Mauritius, exporter Bella Fruitiva continues to see good opportunities for its exotics, including breadfruit and fresh lychees
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NewsJingold expands beyond kiwifruit with Italian-grown avocados
Italian company to launch L’Avocado Italiano by Jingold, backed by ambitious production plans through new joint venture AgroAvo
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NewsAustralian cherries continue promotional roadshow in Hong Kong and Shanghai
Season launch events held to help boost demand in key markets across Asia
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FeaturesEmart and Soo Il develop ready-to-eat avocados in Korea
Retailer and importer build programme for pre-ripened avocados, with sales during Peruvian season more than doubling year on year
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FeaturesGrójeckie apples gain momentum
Sady Grójeckie Association is leveraging strong consumer positioning through Nordic campaigns, environmental initiatives and product development