All Marketing articles
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NewsMorrisons-Disney partnership encourages kids to snack healthily
Tie-up aims to increase children’s engagement with fruit and will run throughout 2026
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NewsIGD launches new weight loss jab insight series
New series will use diary tracking of GLP-1 users plus expert insight to help food businesses navigate impact of weight loss medication as users overtake numbers of those on vegan diet
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NewsKatherine Ryan joins Pink Lady campaign to Find Your Fizz
Comedian has helped launch a Pink Lady social media challenge to bring a pop of pink, pause for a moment or create a fizz of kindness
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NewsTru-Cape cultivates new connection with Harvard Business School
Students on immersive work placement scheme offer fresh ideas on how to sell apples in export markets
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NewsEosta launches Organic Fruit Heroes brand
Dutch organic fresh produce importer-marketer has unveiled its Organic Fruit Heroes brand, targeting the growing children’s snack market
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CommentComment: Smart and sassy will stop the snickering
Time for the fruit and veg business to convince the world that its products are worth a lot more than they are led to believe
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NewsLidl Netherlands partners with TeamNL to promote healthy lifestyles
Discounter to provide free fresh fruit and smoothies to athletes at the Milan and Cortina Olympic Games in February
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NewsSun World grape varieties gain traction in Namibia
Breeder has announced licensing agreements with multiple Namibian exporters, strengthening its presence in early season production regions
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NewsSanLucar launches new citrus campaign
Under the slogan Start Fresh, Feel Well!, the campaign features eye catching in-store materials and digital social media actions
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NewsFall Creek to unveil new Sekoya Nova variety at Fruit Logistica 2026
High-chill blueberry variety offers shelf-life exceeding 60 days and approximately 80 per cent of fruit above 18mm diameter
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FeaturesPolish apple exporter reports solid season despite market pressures
Jan Nowakowski of Polish apple exporter Genesis Fresh says this season has demonstrated the importance of flexibility and diversification
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NewsFocus on fibre brings fruit and veg into spotlight
Only a quarter of Brits can identify food high in fibre despite eating about half the recommended amount, according to a new report from M&S, as weight loss medication brings opportunities for fresh produce industry
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NewsNew Amazon Now service offers ultra-fast delivery of fresh produce
Retail giant has ramped up its focus on speed with a new service delivering fruit, veg and household essentials in under 30 minutes
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NewsLion’s Mane supplier rebrands in response to ‘surging demand’
The freshly-named Urban Farm-Produce said it is rapidly expanding to cement its position as leading nationwide supplier of the popular functional mushroom
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NewsChilean blues go on marketing offensive in Argentina and Brazil
One of the Blueberry Committee’s key goals this season is to boost exports to regional markets
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PromotionSign up free to the new Asiafruit Newsletter
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Analysis‘Sustainability now a priority for banana consumers’
Caoimhe Buckley, chief corporate affairs officer at Fyffes, tells Fred Searle about the key trends, challenges and opportunities shaping the global banana industry
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FeaturesAvocados on the rise in Lebanon
Investment is pouring into avocado production in Lebanon, with the Avocado Lebanon Association working to ensure growers meet all the requirements for European market access
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NewsVogue and Veg Power hail ‘year of the cabbage’
Brassica staple to get campaign attention as social media trend builds and fashion title Vogue lists cabbage health benefits
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VideoHow can apples and pears compete with avocados and mangoes in the social media age?
Nine leading players in the fresh apple and pear market explain what opportunities they see to add value to the category