All Marketing articles
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NewsAustralian Avocados brings premium culinary experience to Mumbai
Organisation leverages culinary collaborations and immersive experiences to build awareness and inspire adoption among consumers and chefs
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NewsHold me, thrill me, share me, snack me… RedPop wins Supergirl tie-in
Giga also returns with series of Superman-related promotional activities timed for release of blockbuster summer movie
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NewsChiquita opens Miss Chiquita House at Milan Design Week
Fruit brand returns to annual event and showcases iconic character through immersive experience designed by artist Jiaqi Wang
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NewsNew global campaign for California grapes as season starts early
Superhero-themed Lunchbox League campaign targets trade and consumers across US and 22 export markets to help drive demand
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NewsRijk Zwaan puts vegetables first at Little Food Festival
Next generation of foodies were treated to fresh vegetable snacks at children’s food festival
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NewsCalifornia Table Grape Commission welcomes funding boost
The Commission has been awarded US$2.2mn through the America First Trade Promotion Program to expand global promotions
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NewsOnix hits the shelves in South Africa
AMFresh and Genesis Fresh have partnered with Shoprite to bring the 2025 Fruit Logistica Innovation Award winner to South African shoppers
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NewsM&S drops prices on 19 veg lines to attract families
Premium retailer has placed 22 lines including brassicas, garlic, courgettes and leeks into either its value or ‘dropped and locked’ ranges and lowered some prices in a bid to entice more family shoppers and double its food business
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NewsUSDA reveals AFTPP funding awardees
Washington Apple Commission, California Table Grape Commission and Pear Bureau Northwest among beneficiaries
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NewsKalfresh launches new prepped vegetable product
Sweet Corn Ribs are a pre-cut sweet corn offering which comes with an Australian-made smokey garlic sauce
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NewsTasmanian cherry exports reach record value
Hong Kong, Taiwan, China, and Vietnam remained the key export destinations for the 2025/26 season
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NewsFresh Produce India Awards: winners announced
Westfalia Fruit India, Sweet C, and Namdhari’s Group scoop the Fresh Produce India Awards 2026
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NewsChiquita AI video shows Times Square takeover for National Banana Day
The banana brand leveraged its ‘Pop by Nature’ platform to virtually transform New York’s Times Square on 15 April
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NewsGreenyard director to lead Freshfel Europe
Frédéric Rosseneu named as successor to Salvo Laudani, with new vice-presidents from Netherlands and Spain also appointed
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AnalysisComment: Direct or distant, what Korea’s fruit marketers can learn from Mercedes-Benz
As the luxury car company switches up its Korea sales model, Hyojun Kim highlights some key lessons for fruit brands targeting Korean consumers
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NewsTru-Cape plants historic apple tree marking 364 years
South Africa’s apple industry has marked a historic milestone with the planting of only the fourth known Witte Wijnappel tree in the country
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NewsCavolo Nero sales up 17 per cent as fibre trend takes off
Sales of popular black kale are up as consumers responds to social media trend to increase fibre intake as a way to improve gut health and manage weight
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NewsT&G’s Envy becomes New Zealand’s first billion-dollar apple brand
Major milestone reflects sustained global demand and years of investment in the marketer’s integrated end-to-end apples system
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NewsEquifruit asks CPMA visitors to help create ‘Endcap of Destiny’
Innovative supplier wants to highlight Fairtrade bananas in an unmissable way
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NewsKiku partners with Olympic athletes at Italian ski event
Marketer joins celebrated winter sports athletes in distributing healthy snacks and prizes to around 400 children in the Dolomites