All Marketing articles
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NewsBimi broccoli launches in China in partnership with Olé
Baby broccoli brand introduced to consumers in Shenzhen at high-end boutique supermarket chain
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NewsFlorette jumps on social media salad trend with pop-up event
Florette to bring salad bowls inspired by #SaladTok trend to Londoners as social media continues to shape consumer choice
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NewsSpanish supplier rolls out Le Mons 24 Hours campaign in France
Documentary series created by Limonar de Santomera tells French consumers the story of its single-day lemon supply chain
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NewsSainsbury’s launches Kent-grown salad selection box
New box showcases seasonal salad veg under retailer’s Taste the Difference range, aiming to celebrate summer harvest and offer shoppers convenience and value
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NewsZespri and Spreafico launch fresh-cut SunGold kiwifruit packs
Collaboration with Italian importer represents kiwifruit marketer’s first foray into European ready-to-eat category
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NewsJazz hands out 40,000 apple slices at Great Yorkshire Show
Brand’s sampling vehicle continues its summer road trip to celebrate 20 years of British Jazz apples
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Promotion
Big names to speak at Asiafruit Knowledge Centre
Senior executives from Sunkist, Driscoll’s and Dole China are among the leading figures set to share their insights at Asia Fruit Logistica’s content hub
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NewsChina’s new-season pomelos enter global markets
Quality improves to enhance consumer experience and meet rising expectations
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NewsCosta Rica brings its fresh produce to European consumers though Amazon
Amazon stream and in-store tasting events showcase Costa Rican bananas, pineapples, and cassava to millions of consumers across Europe
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NewsAugusto Renella departs Naturitalia after more than two decades
Italian fresh produce cooperative confirms it has parted ways with long-serving commercial leader
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FeaturesAli Capper ‘determined’ to help change rules on fresh produce health claims
Incoming British Berry Growers chair reveals her efforts to change UK legislation around on-pack health claims, describing issue as an ‘enormous opportunity’
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News‘Place fruit and veg more prominently’, MPs urge
MPs should be ‘more courageous’ in challenging junk food lobbying in a new wide-ranging report outlining how to tackle obesity endemic
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PodcastsThe FPJ Big 50 Products: Risers, fallers and what’s to come
In the latest FPJ podcast, Nina Pullman is joined by Fred Searle to dissect the best performing fruit and veg categories
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NewsConsumers buying less food to counter inflation
New government data has found over half of Brits are buying less food as rising prices top list of consumer concerns
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NewsVog fields summer squad as World Cup Final approaches
Inspired by the football tournament, the South Tyrol-based group reaffirms its commitment to category segmentation in apples
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NewsTesco to sell Cotton Candy-branded grapes year round
Retailer secures world first as it partners exclusively with Bloom Fresh to launch grape brand in UK
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NewsNew Zealand leverages livestreaming for impact in Vietnam
Promotional campaign run by NZTE heads online with digital showcase
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NewsSouth African citrus industry prepares for less flexibility in UK exports
The citrus industry in South Africa is preparing for reduced market access and more checks on exports to the UK under planned realigment with EU and new SPS agreement
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NewsComment: Fresh produce sector must get juicier with its marketing claims
Harvey Choat, MD of comms agency Nexus, makes the case for a cross-industry campaign on the health benefits of fruit and veg, new legislation on health claims, and bolder marketing ideas to challenge the FMCG giants
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NewsNew scheme to help growers prove green credentials of coir
A new scheme from coir producer Botanicoir is designed to improve transparency in the substrate supply chain and help growers with sustainability reporting for retailer or certification schemes