All Marketing articles
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NewsSunkist launches Year of the Horse packaging for Lunar New Year
The global fresh citrus supplier’s annual Lunar New Year initiative features custom-illustrated packaging and flexible merchandising solutions
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NewsZespri brand drive helps boost UK kiwi sales
Supplier outlines success of marketing plan in 2025 as category continues to grow
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NewsRijk Zwaan showcases innovative varieties at Fruit Logistica
The Dutch breeding company will showcase its Nasonovia Defense lettuce, Blue Leaf cucumbers and health-focused varieties in Berlin
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NewsChina expands kumquat exports to Middle East
Industry insiders expect exports to grow more than five-fold on 2023 volumes
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NewsMexican avocado exports to US forecast at record 2.5bn pounds
Avocados from Mexico forecasts record US import volume, citing favourable weather, consistent quality and integrated supply chain as key drivers
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NewsIFPA welcomes new US Dietary Guidelines focus on produce
The 2025-2030 Dietary Guidelines for Americans reaffirm fruits and vegetables as the foundation of healthy eating patterns
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NewsWilson’s Country toasts brand success with potatoes in vogue
Northern Irish supplier says budget pressure is pushing more people to eat at home
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NewsFinalists revealed for Fruit Logistica Innovation Awards 2026
Nominees for Fruit Logistica Innovation Awards 2026 have been announced, with five nominees each in Fresh Produce and Technology categories
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NewsCo-op new meal range targets weight loss jab users
New ‘Good Fuel’ range responds to rising number of Brits using weight loss medication and looking for ‘quality over quantity’ in their meals
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PodcastsBehind the scenes of the FPJ Big 50 Companies
In the latest episode of the FPJ podcast, Nina, Fred and Michael dissect this year’s exclusive FPJ Big 50 Companies ranking of the UK’s biggest fresh produce companies
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NewsTopfruit growers face two per cent rise in costs
Inflationary pressures around orchard management and post-harvest operations are behind an expected rise in costs for apple and pear growers in 2026, according to new research by the British Apples & Pears association
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NewsIFPA’s 2025 Impact Report showcases “major wins” for industry
The report showcases IFPA progress across several areas including trade, food safety, sustainability, and labour policy
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NewsTasmanian cherry export season launched in Hong Kong
Fruit Growers Tasmania, with the support of the Tasmanian government, will promote the Australian state’s fruit in top export market
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AnalysisAnalysis: Dole campaign reflects branding shift for fresh produce
Company’s focus on brand awareness in France marks pivotal shift in European fresh produce sector, according to Paris-based analyst
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NewsFyffes says Trudi’s brand is delivering category growth
The ethically focused brand has achieved volume growth at Coop Norway and strong value sales through Spar UK
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NewsWA Farm Direct launches Australian-grown Ondine flat stonefruit in China
Australian marketer partners with importers, including Riverking International, to supply Ondine flat peaches and nectarines for the first time
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NewsM&S launches new range aimed at weight loss jab users
The ‘nutrient dense’ salads, snacks and meals have higher amounts of key vitamins and minerals in relation to calorie content and are aimed at those with reduced appetites
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NewsTierra Suelta enters peak dragon fruit season
Miami-based tropical fruit grower and importer Tierra Suelta has reported that plentiful volumes of premium dragon fruit are now available
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NewsGovernment confirms PO funding will not be renewed
Farming minister Angela Eagle has said the Fruit & Veg Aid Scheme will ‘permanently close’ at the end of this year but future support is being considered
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NewsMorrisons slashes Christmas veg to 5p
The festive promotion is available to More Card loyalty customers and prompted Aldi to make further reductions to match the price of 5p on core Christmas veg