All Marketing articles
-
NewsKanzi is confident heading into the 2026/27 European season
EFC, the exclusive global rights holder for Kanzi apples, has forecast a stable European crop and unveiled a new brand campaign
-
NewsVentureFruit launches new climate-resilient apple brand, Adore
Premium programme unites multiple climate-resilient varieties under one brand
-
NewsNature’s Pride relaunches Eat Me with fresh brand identity
Dutch importer unveils refreshed look for its consumer brand, with a phased packaging roll-out set to continue into 2027
-
NewsAustralia’s fresh produce industry doubles down on children’s influence to drive consumption
Industry-led ‘Fruit and Veggies Yummy Yummy’ campaign set to be amplified with family activations, educational resources and fresh produce sampling at selected upcoming The Wiggles shows
-
NewsSunset certifies ‘Tommaliers’ as consumers learn about tomatoes
Mastronardi Produce-owned brand launches playful campaign for National Tomato Month
-
NewsSanLucar mandarins to fund South African daycare centre
Company’s Together for a Better Future campaign is part of its Dreams initiative, with at least €35,000 earmarked to support community projects
-
NewsHow can fruit brands convince more consumers to buy?
The Fresh Ideas Show looks at what it takes to build successful fresh produce brands, and how they should talk to consumers in future
-
NewsBelgian pears see position strengthen as climate reshapes production
Despite growing challenges of heat and drought, Belgian pear producers appreciate their fortune, as conditions worsen further south
-
PromotionComing soon: Fresh Focus Cherry
This November, Fruitnet is back with Fresh Focus Cherry 2027, the annual publication for the global cherry trade. Filled with the latest industry news and analysis covering all sides of the business including new approaches to production, state-of-the-art technology, innovative marketing campaigns and exciting growth markets, this ...
-
NewsChiquita showcases advances to drive the future of bananas at Fruit Attraction
Company will present developments from Yelloway, its sustainability initiatives, and new consumer engagement strategies
-
FeaturesAre UK supermarkets waking up to fresh produce brands?
Julia Bottoms investigates what fresh produce brands bring to the table and whether they can gain more shelf space at UK supermarkets
-
NewsMigo pears withstand weather challenges
Migo showing “good quality and solid volumes” after tough conditions for European growers
-
NewsHazera's Colourful Radishes crowned Fresh Market Award 2026 winner
Fresh Market 2026 drew more than 350 fresh produce professionals to Ożarów Mazowiecki for its 20th edition, with Hazera’s Colourful Radishes taking the top prize ahead of entries from Titbit and Yuksel Seeds.
-
NewsKikokà pursues continued expansion with new appointment
Kiwifruit consortium ramps up production and names Alberto Raviolo as its sales director, to lead next phase of commercial growth
-
NewsLimón de España brand to feature on Don Simón lemonade
This is the first time the trademark is being used to denote that the product is made exclusively from Spanish lemons
-
NewsMiss Chiquita steps out of the sticker for the first time for Breast Cancer Awareness Month
Millions of Chiquita bananas with a pink label will be sold as part of collaboration with American Cancer Society will feature
-
NewsA consumer-centric approach drives fresh produce marketing success
Opportunities abound for marketers meeting consumer trends across emotional connection, digitalisation and health and wellness
-
NewsBanana Gym Pass campaign returns for third year
National Banana day campaign sees Australian Bananas team up with over 900 gyms across Australia
-
News‘Feel the fibre’ campaign to bridge family fibre gap
Veg Power and Food Foundation campaign hopes to eradicate need to hide beans on childrens’ plates, as bean and pulse sales rise in 2026
-
NewsBritish Growers team all set for Yorkshire marathon
On 18 October, a team from the British Growers Association will tackle the Yorkshire Marathon Relay in support of vital emergency services for rural communities