All Marketing articles
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NewsConsumer support for Fairtrade “remains strong”
New research suggests that shoppers are staying loyal to Fairtrade products despite the the cost of living crisis
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Superplum rolls out new fresh lychee packs
Indian start-up unveils new pre-packed lychee to help reduce post-harvest waste
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Is it time for a fresh look at bananas?
Better consumer engagement is the key to shaking up the banana category and increasing sales, says Fyffes’ Juan David Alarcón
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Citrus season kicks off in Western Australia
Locally grown citrus fruit to receive special promotion across the state’s supermarkets
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News
Freshfel champions the true face of fresh produce
Association’s Annual Event in Brussels focused on building a fresh image for fruit and vegetables
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‘The Batch Lady’ gets behind Veg Power
Family cooking expert joins Simply Veg campaign to help families get more fresh produce into their kids
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Asia Fruit Logistica visits Vietnam
Asia’s leading fresh produce trade show hosts export seminar in Ho Chi Minh City and meets key players in the market ahead of 2023 edition this September in Hong Kong
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Pink Lady rolls out prize promotions
Shoppers at Morrisons stores can win monthly prizes when they pick up a pack of Pink Lady apples
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RedPop gets a ticket to ride
The new apple variety is riding high in the UK with adverts on London’s double decker buses this spring
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Frutura announces major consolidation in avocados
Frutura-branded Hass avocados will be on sale in North America from the third quarter of this year
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McCain launches interactive audio ads
Frozen potato specialist announces tie up with Say It Now to boost its marketing reach
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Back British apple month, BAPL asks retailers
The grower body wants more supermarket investment in selling and promoting British apples in stores this season
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Florette launches ‘taste of adventure’ tie-up
The UK’s number one salad brand and leading outdoor activities firm Go Ape launch joint on-pack promotion
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News
South Africans face potential US storm
Accusations of South African arms supplies to Russia angers the US and results in a media storm
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Spread reaches lettuce milestone
Japanese vertical farm operator sells 100m servings of its Vegetus lettuce offering
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Freshfel issues warning on marketing standard implications
Fresh produce association urges the European Commission to withdraw or amend specific parts of its draft proposal for pre-cut fruits and vegetables
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Pink Lady sponsors new food photography category
The Pink Lady Moments of Joy category is a new addition for the 2023 edition of the Food Photographer of the Year
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New theme for ClemenGold
This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’
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Vog unveils new variety folder highlighting flavours of Marlene
Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials
