All Marketing articles
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NewsCosta Rica launches pineapple and cassava promotion in France
France is the latest country to be added to Procomer’s pan-European campaign, joining Spain, the UK and Germany
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PodcastsHort Connections highlights and MOYA finalists on marketing success
Plus conversations with exhibitors Fresh Markets Australia, Detpak and Viscount
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NewsLove Island’s Farmer Will fronts new mushroom campaign
The EU-funded campaign aims to position mushrooms as a ‘sneaky snack’ for young consumers with ambitions to double consumption by 2030
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News‘Mini marketeers’ take over Borough Market
Schoolchildren from across London will be selling their finest fresh produce at the iconic market today as part of a long-running food education initiative
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NewsBollo unveils ‘Bueno Bueno’ summer marketing campaign
Campaign kicked off with a teaser in Madrid, accompanied by large-scale melon and watermelon tastings
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NewsMDS launches new return to work scheme for women
Applications are open for a new eight-week programme that aims to support women returning to work after maternity or other career breaks by rebuilding confidence, skills and resilience
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NewsEU apple campaign targets Colombian importers at Bogotá trade show
The ‘Have an apple day!’ EU co-funded campaign made a strategic push into the Colombian market at Alimentec-Anuga Select Colombia 2026
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NewsCalifornian Table Grape Commission launches summer campaign
Series of promotional activity aims to capture demand around Fourth of July holiday
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NewsPink Lady slices among fruit pot recall after Salmonella finding
PrepWorld has recalled several fruit pots from six retailers across the UK and Ireland after routine testing found Salmonella in apple and kiwi
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NewsUK berries survive heat for Wimbledon but salad crops struggle
British strawberries are expected to have survived last week’s extreme heatwave in time for Wimbledon, but salad crops exceeded optimum growing temperatures
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NewsTropical fruits outperform wider produce market, congress hears
Suppliers and retailers gather for Fruitnet Tropicals Congress, where commercial outlook is very positive despite major challenges
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NewsAldi gives away free strawberries in Wimbledon promo
Promotion comes as the retailer cuts price of 227g punnet to 99p and berry industry gears up for peak trading fortnight
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NewsHow Gen Z is reshaping the grapefruit category
As Gen Z consumers prioritise sustainability alongside health and wellness, the grapefruit category is repositioning itself for a new era
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NewsFama launches intervention plan as Malaysian durian prices crash
A “durian tsunami” sees prices dive across domestic and export markets
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FeaturesDole’s premium play: the story behind the piña colada pineapple
The arrival of Colada Royale, a pineapple 15 years in the making, marks more than just a new variety launch, as Dole’s Bil Goldfield explains
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FeaturesDel Monte on pioneering premium tropicals across European markets
Gianpaolo Renino of the newly-rebranded Del Monte Corporation discusses the group’s strategic approach to tropical fruit innovation
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NewsSoluna apples expand coast-to-coast in US for 2026
Western Australian premium variety returns to US market for second season with ‘significantly wider’ footprint
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NewsIFPA launches ‘All Day, Every Day’ fresh produce consumption campaign
New campaign from IFPA and The Foundation for Fresh Produce seeks to bridge the gap between dietary recommendations and real-world consumption
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NewsEgypt’s Pico navigates evolving grape landscape
As warming climate changes production seasons and influences consumer purchases, supplier says adaptability is key
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NewsIndian mangoes draw crowds in the US
Festivals in New York and Washington DC give thousands of consumers a taste of Indian mangoes