All Marketing articles
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NewsMorrisons gives fruit and veg a monstrous makeover
New crop of frightening fresh produce unleashed on Morrisons’ Market Street
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NewsMWW delivers bumper squash crop
UK squash survives hot, dry growing conditions of the summer, as demand rises
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NewsYuksel Seeds targets flavour, resistance and Gen Z tomato shoppers
Ahead of the Fruitnet Tomato Congress, Yuksel Seeds’ downstream integration lead Nico van Vliet touches on the trends shaping the category
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NewsSunkist leverages brand power to drive global citrus growth
Sunkist Growers is eyeing up further growth on the back of an authentic, high-quality proposition
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NewsExport growth the answer for Korean pears
Key production region manages to increase export output despite cost challenges
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NewsYello apple season returns with positive outlook
Italy’s Vip and Vog consortia have launched the new Yello apple sales season with confidence, citing favourable quantity and quality forecasts
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VideoAsiafruit Insights: Understanding the Asia market
Global industry leaders speak to Asiafruit on the key challenges and opportunities in Asia’s fast-growing markets
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NewsPiñata Farms launches far north Queensland harvest with fresh new-look label
Bright new “hello sunshine” label the first major branding update in five years
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NewsKorean fruit shines in New York
Thousands of US consumers get a taste of Korean grapes and pears
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NewsBerryWorld expands international breast cancer campaign
Breast cancer awareness campaign Booberries expands to South Africa and Norway, as UK on track to surpass £30,000 from limited-edition blueberry packs
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NewsGlobal Table Grape Report warns of ‘crunch time’ for industry
Report urges industry-wide collaboration as table grapes face intensifying competition from chocolate, crisps, and healthier snack alternatives
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NewsCosmic Crisp apples score big hit with South African shoppers
TopFruit reports that the premium variety has made a compelling debut at Checkers stores across South Africa
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NewsZespri Red kiwifruit makes commercial debut in Europe
Years of research and trials culminate in official roll-out of Italian-grown, red-fleshed kiwifruit to supermarkets across Belgium
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NewsFruit Logistica 2027: Know what matters next
Event brings global expertise from business, science, policy and practice to Berlin, with more than 130 sessions and over 200 experts across five stages
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NewsRecent study finds religious values could motivate consumers to purchase “ugly” fruits and vegetables
Findings open up new avenues to promote sustainable food consumption
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NewsFlorette redesign salad pack for breast cancer charities
Redesigned pink bag and social media campaign encouraging self-checks launched in support of breast cancer charities for second year in a row
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NewsTomato Expert Group issues warning over multiple challenges
Spain is grappling with a near 2 per cent production decline, a surge in energy and transport costs, and growing competition from Morocco
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NewsEgypt’s Pico braces for growing competition
China’s increasing dominance of the Asian market is encouraging many exporters to look elsewhere, with greater competition expected in Europe
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PromotionAsiafruit berry edition out now
Interview with Importer of the Year Freco International headlines in-depth wrap-up of Asia Fruit Logistica and Asiafruit Knowledge Centre, plus spotlights on berries and avocados
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NewsThe fresh produce consumption conundrum
Fruit and vegetable consumption remains below recommended levels in many Asian markets. A Rijk Zwaan-led session at the Asiafruit Knowledge Centre explored how a coordinated response could be key to tackling the challenge