All Marketing articles
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NewsAlbert Bartlett and Andy Murray announce long-term partnership
Tennis legend will urge Brits to “bring out their best side”, starting with brand campaign showcasing ease of use and quality of Albert Bartlett potatoes
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NewsBumper crop for British blueberries
Blueberry growers are expecting a 25 increase in sales after strong consumer awareness and a bumper crop, as investment in automation and varietal development drives industry forward
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NewsUSHBC launches ‘Blueberries Go Big’ marketing campaign
The US Highbush Blueberry Council has unveiled a new marketing initiative that aims to forge stronger emotional connections with consumers while highlighting the fruit’s significant benefits in every bite
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AnalysisCosmic Crisp shoots for the stars in Australia
Red Rich Fruits CEO Matthew Palise expects Cosmic Crisp to maintain momentum in its second season after demand for the latest addition to Australia’s apple category outstripped supply
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NewsSouth African grapefruit campaign breaks new ground
SummerStar Ruby grapefruit marketing campaign is a fresh direction for the industry
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NewsNorfolk grower gets 70 per cent of profit from PYO
Berry and asparagus producer in Norfolk says majority of profit comes from PYO crops due to no labour input costs
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FeaturesFlorette sticks to its fresh promise
The UK salad specialist’s “Guarantee of Freshness” speaks to the importance of freshness for salad consumers, while its new product launches look to add some spice to the category
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NewsM&S launches seedless lemons
The launch in 200 M&S Food stores comes after a successful rollout in the retailer’s Food Halls and aims to remove consumer annoyance with lemon pips
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NewsSweet potato industry pays tribute to Johnny Barnes
US agriculture sector mourns loss of Johnny Barnes, founder of the American Sweet Potato Marketing Institute and pioneering figure in North Carolina agriculture, who has died aged 61
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NewsDriscoll’s Sweetest Batch blackberries win top snack award
Company secures another prestigious accolade as Sweetest Batch blackberries win in best blackberry category at Good Housekeeping’s 2025 Snack Awards
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NewsZespri marketing chief Jiunn Shih announces departure
After nine years with the kiwifruit supplier, Jiunn Shih is leaving his position as chief marketing officer at Zespri, where he helped double sales to over NZ$5bn and build the number one fruit brand across 15 core markets
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AnalysisUS Northwest pear industry set for production rebound in 2025/26
After several seasons of reduced volumes, Oregon and Washington pear growers are anticipating a significant production increase for 2025/26, with plans to strategically expand exports despite global market challenges
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NewsCo-op debuts Mojito-flavoured grapes
New variety Mojito Fresh will be available in select stores from early next week
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VideoVideo: Alegra’s summer snack campaign shines light on new strategy
Italy’s largest fresh produce company is focusing its summer marketing efforts on distinctive licensed varieties to differentiate itself in key categories
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NewsMeet the experts at Asiafruit Knowledge Centre
High-profile speakers offer unrivalled mix of strategic insights and practical advice at Asia Fruit Logistica’s content hub
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FeaturesFrench apple campaign shows promise
Apple consumption can be given a boost with a focus on taste, according to Marc Peyres, commercial director of French exporter Blue Whale, who sees potential for “flavourful varieties for the future”, including Candine
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NewsNew IFPA campaign puts F&V at heart of improving country’s health
Association tells US leaders: You can’t make America healthy again without fruits and vegetables
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NewsBOOM awards recognise best in organic
Riverford’s Valor potatoes and Isle of Wight tomatoes were recognised in the annual awards, alongside a software company helping new veg box start-ups
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NewsPO steering group forms new trade body
Producer Organisations unite under new UK Fruit and Vegetable Association to call for replacement scheme to fund innovation and ensure parity across UK
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NewsZespri reduces margin to boost kiwifruit grower returns
Zespri has announced a reduction in its fruit return margin percentage, which is expected to deliver an additional NZ$7-8 mn to New Zealand kiwifruit growers in the 2025/26 season