All Marketing articles
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Article
BTGA gears up for British Tomato Fortnight
The UK’s annual domestic tomato campaign is set to reach consumers of all ages
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Article
Cordoma builds high-flavour brand for Australian grapes
A new Sun World marketing licence will supplement Cordoma’s exotic brand as it aims to surprise and delight customers
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Article
Golden Kings potato campaign aims to challenge consumer habits
Initiative sets out to educate consumers on newer varieties
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Video
Video: VOG homes in on the range to grow demand
Head of marketing Hannes Tauber explains why success in the apple market means offering consumers a broad range of different products
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News
Majority of Gen Z in UK ‘missing daily fruit and veg target’
New research from Picadeli reveals that 86 per cent of adults aged 18-29 are failing to reach the World Health Organisation’s recommended daily fresh produce intake
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Article
Zespri approves red-fleshed kiwifruit commercialisation in Italy
Approval comes as initial guidance for the 2025/26 season forecasts strong returns for growers
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News
Fresh Direct and City Harvest celebrate one million meals
The major milestone was announced during Food Waste Week, which is taking place on 17-23 March in the UK
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Article
BerryWorld strawberries win gold at New Zealand’s Outstanding Food Producers Awards
Now in he running for the Category Champion Award to be announced in April
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News
New association aims to grow Ukraine’s blueberry exports
Companies representing around 20 per cent of country’s production have formed a new organisation to develop the industry’s commercial interests
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News
Dole Nordic backs Push Report
Swedish initiative works towards a healthy life for all through food
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Article
Strong start for T&G’s 2025 Jazz apple harvest
First export shipments due to depart Napier Port for Japan, the UK, France and Italy mid-March
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Article
Fresón de Palos signs up Marvel superheroes
Iconic characters are the stars of the Spanish cooperative’s new campaign
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Article
Entries open for MOYA 2025
Australasia’s premier marketing award for the fresh produce and floral industries returns in 2025 as part of the Horticulture Awards for Excellence
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Article
Heartland Fruit wins Foodstuffs South Island Fresh Partnership Award
Award honours 20-year relationship supplying daily Luv’ya apples
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Article
Mexican avocado season showing signs of an early finish
Lower than expected volumes have growers “reaching ahead” to supply additional fruit
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Article
Berry business bursting with potential
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
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Article
Rockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
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News
Summerland Varieties plans global launch for new apple brands
Snowflake is already sold by a number of retailers in Canada, with production of ‘tri-coloured’ Sunpunch apples due to expand
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Article
Interfel promotes healthier diets for school children
Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
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Article
Eat Them to Defeat Them returns to UK primary schools
This year’s campaign has been designed for greater flexibility