All Marketing articles
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Article
New quality seal for Valencia-grown avocados
Agucates CV label aims to differentiate regional production and provide a guarantee of quality and freshness for the consumer
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Article
Awdi Gardens eager to show off quality of Lebanese produce
Having experienced rapid growth in its grape exports to markets across the globe, Lebanese producer Awdi Gardens sees potential for Lebanese cherries, plums and kiwifruit
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Article
Asiafruit Fresh Produce India edition out now
Special event issue provides an in-depth look at the Indian market, plus Fresh Focus South African Table Grapes 2024 inside
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Article
Blue Whale aims for resilience through (Re)Generation
(Re)Generation Fruit, a Blue Whale-led consortium in France, is seeking to support the ecological transition of the sector while providing vital economic resilience for its growers
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Article
Global Tomato Congress provides consumer insights
Key speakers at Global Tomato Congress will offer delegates the benefits of their consumer research into what shoppers are looking for in terms of taste, look, packaging and messaging when the tomato event returns to The Hague on 14-15 May
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News
Big plans for seedless lemons in South Africa
The ultimate aim is to ensure that the retail shelves around the world are stocking seedless lemons
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News
Rockit launches Ramadan campaign
As the spiritual month of Ramadan begins in the Middle East, Rockit is celebrating with a new campaign in stores across the GCC countries
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Article
Zespri RubyRed to hit million tray milestone this season
Zespri’s red kiwifruit offering will be shipped to predominantly Asian markets including Korea, Malaysia and Hong Kong for the first time
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Article
Waitrose welcomes back RedPop as availability increases
With the help of supplier Vog and importer Worldwide Fruit, the retailers says it sees good potential for the variety to boost apple sales
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Article
RedPop returns to shake up apple category
With around 8,500 tonnes available this season and plenty more on the way, the small and sweet Italian apple has already made a big impression on the international market
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News
Hazera-developed radish wins Dutch award
AH Snack Vegetable Radish Mix named as one of the products of the year in the Dutch Consumer Election
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News
Twenty Degrees bullish about future for brands
Phil Turnbull, group CEO of a new venture bringing together APAL and Coregeo, is energised about the prospects for branded fresh produce in both Europe and Asia
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Article
Boosting fruit consumption key for Indonesia
Asia Fruit Logistica’s Jakarta Business Meet-Up highlights opportunities and challenges to building Indonesia’s fruit consumption
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Video
The Power of Branding, Episode 2
The second episode of FPJ’s video series in collaboration with Coregeo reveals the secrets to the success of the Pink Lady® apple brand
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Article
Love British Food launches ‘Public Sector Influencers’ event
The organisation behind national buy-British campaign plans to connect public sector with UK producers
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Article
Aldi and Team GB extend partnership to Brisbane 2032
The discounter pledges to support British Olympic athletes for another 17 years and extend ‘Get Set to Eat Fresh’ initiative
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Comment
Fresh produce brands succeed when they nurture shoppers’ trust
Katy Pook, brand and marketing manager at Golden Kings Potatoes, explains how fruit and vegetable brands can build long-term emotional connections with their consumers
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Article
Zespri uses pillbox packaging for daily fruit push
A Zespri survey in Singapore found the significant role forgetfulness plays in limiting fruit consumption, inspiring the adoption of the daily dose packs common in the pharmaceutical industry
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Article
Vanguard puts water conservation label on Latin American grapes
Water For All, a project run by Continental Fresh, offers customers chance to demonstrate corporate responsibility when it comes to preserving natural resources
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Article
Vip rolls out paper packs for apples as sales soar
Italy’s leading organic apple marketer says it has seen strong demand for its fruit in recent months across Europe