All Marketing articles
-
NewsDrought expected to shrink English potato yields
Heatwaves and drought conditions are likely to reduce yields and tuber size of the English potato crop, while Scotland could still see average harvest due to higher rainfall
-
NewsOppy extends Happy Berry brand to premium blueberries
North American fresh produce group Oppy is extending its consumer-facing Happy Berry brand into blueberries for the first time
-
NewsStaay offers alternative to traditional iceberg lettuce
Extreme summer conditions across Europe are putting pressure on iceberg lettuce supplies, but Staay Food Group believes it has the perfect substitute
-
NewsGenetic alteration may help tomatoes grow in the cold
Researchers have identified a genetic system that synchronises flower development and fruit formation in tomatoes, with hopes for varieties that can withstand extreme temperatures
-
ArticleZespri leaders visit Vietnam to explore growth potential
CEO Jason Te Brake leads high-level delegation to one of kiwifruit marketer’s fastest-developing markets
-
ArticleAsia Fruit Logistica 2026 set to raise the bar
Asia’s premier fresh produce show returns with enhanced buyer programme, new FreshTech platform and a jam-packed content agenda
-
FeaturesAlgarve oranges set the standard on taste
The heat may be a continuous concern for Portuguese producers, but so is the challenge of getting consumers to look beyond the minor blemishes to get to the taste of Algarve’s top-quality oranges
-
NewsAsia Fruit Logistica 2026 exhibitor preview: Asia
Growers, packers, shippers, and technology providers from all corners of Asia will promote their latest developments, smart solutions, and new products in Hong Kong this year to target expanded business horizons
-
NewsOppy and AC Foods bring Australian-grown Sumo Citrus to Canada
Fresh produce companies launch first programme together, offering Canadian retailers and consumers an expanded seasonal window
-
NewsOcado promotes Martha Springham to head of fresh
Her new remit includes responsibility for fresh, chilled and bakery as Ocado advertises for new trading manager for fresh produce category
-
NewsBranston funds summer cookery classes for kids
Support for summer holiday clubs in Lincolnshire helps replace free school meals and teach basic cooking skills
-
NewsTopFruit launches standalone Greenhouse Creative Brand Studio
TopFruit has transformed its in-house marketing unit into Greenhouse Creative Brand Studio, a wholly owned but independently operating agency
-
NewsClaire Donovan to replace Ali Capper as BAPL’s executive chair
Experienced fresh produce leader to join topfruit industry body in September ahead of planned leadership transition
-
NewsWater For All mangoes target values-driven shoppers
Continental Fresh hopes its Water For All initiative will help to sell more mangoes in the US, while providing clean water to greater numbers
-
NewsFruits Rouges & Co makes first trimodal shipment
The French supplier says the success of its first trimodal shipment of Vietnamese mangoes demonstrates its ability to evolve logistically
-
NewsRedPop brings ‘Snack Me’ spirit to summer
Campaign reaffirms the brand’s status as a convenient, sweet and tasty apple to take with you wherever you go
-
NewsMoulton Bulb and IPP see onion volumes double in five years
IPP has been supplying sustainable wooden pallets to UK grower Moulton Bulb since 2008, but only in recent years have volumes soared to 120,000 pallets a year
-
NewsFyffes bananas strengthen brand awareness
Fyffes says UK consumers are responding to its continued investment in brand-building, including “an emotional message and contemporary marketing”, as aided brand awareness rises to 79 per cent
-
NewsÉvo Hass concept finds success in Malaysia and Hong Kong
Tech-forward avocado brand aims to reshape the category by improving consumer confidence while creating new value for growers across the supply chain
-
NewsAvanza delivers record export volumes
Market diversification, in-market promotion and strong retail partnerships boost Avanza presence across Asia