All Marketing articles
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News‘Berries should be fun’: Angus Soft Fruits launches brand refresh
Significant investment and theatrical marketing strategy behind Good Natured Berries aims to ‘shake up the berry aisle with joyful shelf appeal’
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NewsBerryWorld scoops awards for premium varieties
Premium BerryWorld varieties picked up multiple awards at the 2025 Superior Taste Awards in Brussels
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FeaturesCould trade wars derail exciting fruit branding initiatives?
Successful cultivar branding initiatives rely on worldwide production of high-quality fruit that meets strict requirements
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NewsIFPA ANZ announce partnership with The Wiggles
The children’s entertainers join national push to get children eating more fruit and veg
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NewsSanLucar announces two new tennis collaborations in Germany
Valencia-based company partners with Berlin Tennis Open and SanLucar Ladies open
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NewsAsiafruit Magazine 30th anniversary survey: have your say
Take part in Asiafruit Magazine’s 30th anniversary survey: share your views on how the market has changed over the past three decades, and how it’s going to evolve in the future
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NewsDel Monte brings Pinkglow pineapple to the UAE
The pineapple variety will be available on Talabat Mart for a limited time only, the group says
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NewsApal announces 2025 Awards for Excellence honouring apple and pear industry leaders
Growers and industry professionals from across Victoria, Tasmania, South Australia and Western Australia recognised for outstanding contributions
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NewsHorticulture Awards for Excellence finalists announced
Winners to be announced at Hort Connections Gala Dinner of 6 June
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NewsFinal hours to register for Festival of Fresh 2025
Don’t miss FPJ’s summer festival in Spalding, featuring big-name speakers, top-level networking, and exclusive tours of the Worldwide Fruit packhouse
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NewsPrevar launches New Zealand’s first pinky-red fleshed apple
Small volumes of the Fizz to be released to key markets this season
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NewsPicota cherries defy rain in Spain
Good volumes and quality are expected for this season’s crop, according to Agrupación de Cooperativas del Valle del Jerte
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NewsUK is a growth market for Spanish exports
The UK overtakes the US as fifth-largest non-EU export destination for Spanish food and drink
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NewsCalifornia table grape season underway
Coachella Valley began harvesting in mid-May and is expected to continue into min-July before San Joaquin Valley season will begin
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NewsProduce Plus Winter out now!
The Hort Connections special edition is now available on the new Produce Plus app featuring a Q&A with The Packaging Hippie Gilad Sadan, the Produce Plus-NielsenIQ Top 20 and features on packaging, grading, citrus and kiwifruit
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NewsWAO and Haldiram’s partner on new avocado menu
Menu features five traditional Indian dishes including avocado sev puri and avocado chatpata paneer tikka
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NewsAll Aussie Farmers to bring The Purple Tomato to Australia
Australian premium produce distributor partners with US-based developer of The Purple Tomato, Norfolk Healthy Produce, on Australian commercial distribution
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NewsFestival of Fresh 2025 attracts top retail buyers
A number of Britain’s biggest grocers will be at FPJ’s summer festival on 5 June for a day of top-level networking, insightful interviews and festival fun
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NewsSeeka Marketer of the Year Award finalists announced
Top three campaigns to be showcased at 2025 Seeka Marketer of the Year Showcase at Hort Connections in Brisbane
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NewsAustralian avocado industry comes together for annual forum
Sold-out programme features speakers from Guzman Y Gomez, Thinkerbell and the Shanghai Markets among others