Stemilt joins sales partner network alongside CMI Orchards, Rainier Fruit Company and Oppenheimer Group
T&G Global’s premium apple brand Envy has expanded its US sales network with Stemilt taking on a new role as a sales partner.
An Envy apple grower and packer since 2023, Stemilt will now sell Envy apples to retailers across the US, joining the brand’s established sales partner network alongside CMI Orchards, Rainier Fruit Company and Oppenheimer Group.
The announcement comes as premium apples continue to drive growth across the category. Earlier this year, Envy became New Zealand’s first billion-dollar apple brand. In the US, Envy has continued to strengthen its position in the premium apple segment by setting new brand records in both households that purchase Envy and those consumers who buy the apple again, according to shopper metrics data shared by T&G.
Shane Kingston, T&G managing director of apples, said Stemilt’s new role reflects confidence in the Envy programme and the significant opportunity for the brand in the US.
“Stemilt has seen the strength of the Envy programme first-hand as an apple grower and packer. Its decision to now take on a sales role reflects its confidence in the future of the brand,” he said.
“For T&G, Envy apples show what’s possible when a premium brand is supported by the right investment, strong partnerships and an end-to-end value chain - from IP and growing through to packing, brand building and sales.
“Adding Stemilt to the sales network gives Envy apples greater reach across the United States and further supports retailers, growers and consumers.”
Stemilt is a fifth-generation family-owned fruit company and one of North America’s leading growers and packers of fresh fruit, with long-standing retail relationships across the United States. Already a trusted Envy partner, Stemilt brings retail expertise and packaging innovation, including the sustainable EZ Band packaging format.
”We’re excited to market Envy apples because of the brand’s proven track record and strong position as a premium apple brand. As we take on this role, our focus will be delivering freshness that drives repeat purchases, strengthening supply chain performance, and partnering with retailers to grow distribution and consumer demand,” said West Mathison, president of Stemilt.
“We’ve long believed in the strength of the Envy brand, and becoming a distributor reflects our confidence in its future and our commitment to unlocking growth.”
