Agriota E Marketplace India UAE Dubai DMCC

The Dubai Multi Commodities Centre (DMCC) has launched Agriota E-Marketplace, a technology-driven agri-commodity trading and sourcing platform that bridges the gap between growers in India and the UAE food industry.

The Agriota platform is designed to provide Indian farmers the opportunity to connect directly with foodprocessing companies, traders and wholesalers in the UAE and bypass intermediaries, optimising the supply chain and ensuring traceability to create value for all stakeholders.

Initially, the platform will offer fruits, vegetables, and other agricultural products such as cereals, pulses and spices.

Ahmed Bin Sulayem, executive chairman and chief executive of DMCC, said harnessing technology within the commodity space was a top priority of the DMCC.

“The UAE has a significant history with India, and our agricultural commodities platform takes this symbiotic relationship even further, benefitting the millions of farmers throughout India whilst simultaneously providing greater food security for the UAE,” said bin Sulayem.

“The UAE has a comprehensive plan in place to ensure food security and champion agribusiness trade facilitation, with the ultimate goal of positioning our nation as a world leading hub in innovation-driven food security. The launch of an innovative model like Agriota will inch the UAE closer to the top of the Global Food Security Index.”

The Agriota platform was jointly developed with CropData Technology, an Indian company whose mission is to help marginal and small farmers.

It provides end-to-end traceability and transparency through last-mile verification. Additionally, a proprietary banking system has been introduced with the aim of guaranteeing secure transactions of funds when using the platform.

This is the latest development from the DMCC, which was established by the government of Dubai to help the city to establish itself of hub for global commodities trade.