California Fresh Fruit Association, California Prune Board, Potatoes USA and Washington Apple Commission head to Vietnam
The US Department of Agriculture USDA launched a Trade Reciprocity for US Manufacturers and Producers mission to Vietnam the week commencing 24 March, to open new markets, strengthen export opportunities, and secure fair, reciprocal trade for American farmers, ranchers and producers.
Under secretary for trade and foreign agricultural affairs Luke J Lindberg will lead a delegation representing a cross-section of American agriculture that stands to benefit from expanded access to one of Asia’s fastest-growing markets.
“American farmers, ranchers and producers thrive when they have strong, reliable markets for their high-quality products,” said under secretary Lindberg.
“By strengthening our trade relationship with Vietnam, we’re opening doors for US agriculture, ensuring they have a fair chance to compete and succeed, and that they can bring the benefits of that success to communities here at home.”
Vietnam has become a top destination for US agricultural products. In 2025 alone, agriculture, fishery and forest products exports surged by 45 per cent to a record US$5.6bn, making Vietnam the eighth-largest market for the US. This mission will build on that momentum by expanding market access, connecting suppliers with new buyers, and advancing negotiations.
During the visit, USDA’s Foreign Agricultural Service will lead industry tours, host business meetings, and engage with Vietnamese officials to advance US trade priorities and support US producers. The delegation includes the California Fresh Fruit Association, California Prune Board, Potatoes USA and the Washington Apple Commission.
This is USDA’s third Trade Reciprocity for US Manufacturers and Producers mission of 2026. Later this year, the USDA will return to Vietnam with a broader agribusiness trade mission to continue expanding opportunities for US food and agricultural exports.
