WayCool’s Outgrow platform to offer crop nutrition products and services to its network of 200,000 farmers

Indian food and agri-tech platform WayCool has announced that it is to sell nutrition and nitrogen fertilisers through its AI-driven ‘phygital’ farmer engagement platform, Outgrow.

WayCool x Yara Team

The WayCool and Yara India teams

As part of this move, it has entered a strategic partnership with Yara India, the world’s largest producer of nitrogen fertiliser. WayCool said its aim is to offer superior crop nutrition while facilitating chemical and environmental solutions that have minimal impact on soil health and drip irrigation systems, to enhance overall crop productivity.

WayCool will list and promote Yara’s products amongst Outgrow’s 100 network partners and 200,000 farmers across various locations in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Maharashtra. and share Package of Practices for 20 crops.

Sanjay Dasari, co-founder of WayCool Foods, commented, “Against the backdrop of global concern for food security, India and Indian farmers have a pivotal role to play. WayCool is transforming the entire food supply chain to a demand-driven one making it profitable for them.

“We welcome Yara India to WayCool’s partner family in contributing to this mission. We believe this strategic partnership will be the final piece of WayCool integrating the food value chain puzzle, making us a comprehensive soil-to-sale organisation.”

WayCool’s head of outgrow and farmer engagement, N Sendhil Kumar, said the partnership would enable the company’s farmers to access the best global practices and existing Indian practices.

“At Outgrow, we ensure next-gen tech and know-how accessible to farmers, and have successfully demonstrated how natural farming adds to profitability. This partnership with Yara India adds-on to our comprehensive offering by making responsible farm inputs available as well,” he said.

Sanjiv Kanwar, managing director of Yara South Asia said the company is committed to achieving climate neutrality and decarbonising agriculture in the coming years, while also improving farmer diversity.

“With this shared vision, we are delighted to partner with WayCool, who are working towards transforming India’s food economy besides being meticulous about the footprint they create, and we are certain that this association will make agriculture sustainable and fruitful.”